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Introduction With consumers more besieged than ever by ads, what actually drives purchase decisions has emerged as a major preoccupation of marketers. Hence was unveiled neuromarketing, a discipline which uses...
Introduction: As the world continues to become virtual, we often seek experiences that feel personal and meaningful. Consider, for instance, the last time you entered your favorite store, the staff...
“Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.” - John Steinbeck We live in a world where...
Introduction: In this digital world, consumers are constantly bombarded with promotional messages where every new WebDriver, app, or website wants to grab their attention, staying out can prove to be...
Introduction: Starting a business can be exciting, but it also comes with its fair share of challenges, especially when it comes to managing marketing, sales, and customer service. As a...
Introduction: In the same way, we try to organize our physical environment to minimize clutter, so is the world of technology. Think about the last time you visited a website:...
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