Ecommerce SEO Tips to Drive More Sales – 10 Secrets Shared

Driving notable leads to an Ecommerce website is a challenging task especially if you have hundreds or thousands of product and category pages. Some online merchants think that listing their hundreds of product and category pages will automatically boost their website ranking in search results but the fact is very different from reality.

Optimizing an eCommerce website to make it searchable over popular search engines requires adequate knowledge of Search Engine Optimization (SEO) and it is much more complicated than optimizing a simple website of a few pages.

In this article, I am going to list some important SEO tips that will help in driving significant traffic to your eCommerce website along with the tricks used to show Google that your web pages have high-quality content on them.

Ecommerce SEO Tips

1. Manage Out of Stock Pages Efficiently

Manage the out-of-stock pages efficiently on your eCommerce website. If your items have become out of stock and you know that the items will be in stock later, then it is better to leave those pages untouched. Do not redirect the visitors to some other pages or add another product as it might hamper their interest. A message asking visitors to leave their email for receiving the notification about the arrival of the item back in stock will work.

2. Include Product Description

The lack of a textual description of a product virtually puts an end to the opportunities of a page to get a higher rank in search results even in low frequencies queries as well. Moreover, it might affect the interest of the visitor thus hindering the sale of the product. Therefore, it is very important to add adequate product descriptions on every product page of an eCommerce store to make it rank better over search engines and to enhance the chances of generating sales.

3. Optimize Your Product Pages

Images are a very important part of an eCommerce website and people love to see the photos of the products, which they are planning to buy to know how they look. Hence, it is very critical to put high-quality images with different angles on your website so that people can get a view of what the product will look like from all angles.

With proper optimization of images on your product pages, the chances of improving your website ranking will also increase. However, for achieving so, make sure to add pertinent keywords to the ALT tags of your pictures.

4. Use Effective Keywords and URLs

You may consider keywords to be not an essential part of contemporary SEO techniques, but they still are relevant to how people search and find your website. Hence, you need to achieve a balance. Creating a good and searchable eCommerce website is about how information is represented on your site. Use appropriate and effective keywords targeting your individual product pages and this approach will not only avoid duplication but will also help in driving significant traffic to your website.

If you use relevant keywords and interlink them properly with your pages, you guarantee that anyone who searches for a product type will have access to all relevant pages of your site. Besides, create pertinent URLs that make sense when people view them in search result listings. Meaningful URLs would definitely help in driving traffic to your website that will ultimately help in enhancing your sales and revenue.

5. Include Product Reviews

You may be surprised to know that around 70% of users prefer online shopping only after going through product reviews. It means that if your online store has product reviews for every product, the chances of a tremendous boost in your product sales increase. Therefore, include product reviews on your websites because if your website does not have sufficient product reviews, then you might miss a large percentage of the audience.

Besides, the product reviews pages reach the top of search results much easier than the selling pages.

6. Optimize Product Pages Based on Search Demand

Ensure to optimize your product pages according to the search demand because it is vital for bringing leads to your eCommerce store. Consider the search demand while writing title pages, headlines, and product descriptions.

Some tips for performing better optimization of your product pages are listed as follows:

• Use the product model numbers in your H1 headings and title tags.
• Use the brand names in your H1 headings and title tags.
• Don’t forget to fill in the alt-tag information on your images.
• Don’t stuff keywords on your product pages by using them repeatedly.
• Avoid using iframes for displaying the content on your product page.

7. Avoid Duplicity of Content

Avoid using duplicate content on your product pages as it will hamper your site’s ranking over search results. Pages to print, tags, and archives with diverse sorting elements create duplicate content, which should not be indexed over search engines. This is significant because your website might get sanctions due to duplicate pages.

8. Focus on Mobile Search Optimization

Mobile SEO is something, which has grown significantly due to the increasing demand for Smartphones and tablets in this techno-savvy era. Research has proven that people prefer online shopping through their mobile phones instead of desktops and laptops because this device is portable and they can order their product from anywhere. Hence, if you own an eCommerce website, ensure to focus on mobile search engine optimization to contribute mobile traffic to your website.

It is important that your eCommerce site works well on mobile devices and has sufficient functions to help people to complete important actions.

9. Handle Product Variations Wisely

Some products are similar but they differ in their sizes and colors. If you do not handle those product pages efficiently, listing them will result in duplicity which Google penalizes. It will not only affect their search results rankings but also causes cannibalization between the product variants. Moreover, your products might rank for the wrong keywords. For example, black sleepers might rank for red sleepers and vice versa.

Therefore, it is recommended that you must perform a proper review of your eCommerce store to avoid such situations and you will also be able to find the products that might increase in sales if ranked with accurate keywords.

10. Manage Internal Link Building & Architecture

Internal link building is important for SEO and website ranking. However, if you want to achieve better results, you need link architecture. Internal linking does not necessarily mean search engine spiders but user-friendliness is also important. You can create a solid internal link architecture through adequate planning, which includes:

• Category level navigation: it makes it easier for the users to get an overview of what they will find in the pages and subcategories.
• Use breadcrumbs on all category pages and product pages: It ensures that Google and users can navigate up one level to a parent category.

Conclusion:

Although it is not possible to cover all the tips required for driving sales to an eCommerce website in a single article, but by putting all these 10 tips into practice will definitely help you in optimizing your eCommerce website perfectly. However, eCommerce optimization is a continuous process and you should never keep your research off when it comes to generating more sales through your online store.

That is almost everything that you need to be aware of in order to increase your eCommerce sales. By following these tips, you will see a change in your sales but remember that is a gradual process and nothing will happen in a day or two. You just need to be dedicated to your eCommerce store and keep up with the latest trends in order to drive more and more traffic to your website.