Long Tail Keywords For SEO: All You Need To Know

What Are Long Tail Keywords?

Long tail keywords have lower search volumes as compared to short tail keywords since they are phrases that are highly specific search queries.

Although long tail keywords are not searched for too often by users, when added together they constitute a large % of the overall searches. Also, the people who search for these keywords are more likely to convert into customers or make a purchase since these keywords are highly specific. 

These keywords, although less popular than others, focus on a specific niche. 

Here are some long tail keywords examples:

• Best filtered coffee shops in Nottingham
• Dog treats for adult Golden Retriever dog
• Red bottom stilettos with ankle straps
• Gold jewelry for gifting on valentine’s day

Importance of Long Tail Keywords For SEO 

Since not many websites are in the competition for high rankings in SERPs of Google, it is easier for long tailed keywords to rank highly. 

The longer your keyword is and as specific it is the higher it can rank on SERPs and with that much ease. 

You can easily find your target audience on the internet and focusing on those people can increase the amount of traffic on your website manyfold. 

Long Tail Keyword Research For You

• Quality Above All

The logic is quite simple, if you want your products to sell, maintain high quality and utility. 

Once you understand what your website can offer your potential customers and how to create intriguing content, such as blog posts, that may engage your audience you will be able to drive more traffic to your website and easily convert them into customers as well. Aim at including long tail keywords that target your specific audience in your content.

• Your Mission

One of the most important factors is your mission. 

For instance, if you run a cosmetics and beauty products’ business, and your USP is that your products are made in a sustainable and animal cruelty free manner, then this is your “mission”. 

It means that it is your specific niche and what your audience can expect from you. Remember to highlight your mission on your website in a manner that is clear and highly visible to the audience. It helps establish your brand in the minds of the audience.

• Define Long Tail Keywords by Using Your Mission

When you choose long tail keywords that you want to rank, you must remember that your mission plays an integral part to help you choose those keywords. This means that the words, the terms and the phrases that you utilize to describe what your mission is, to your audience, have a huge impact on your SEO strategy. 

Once you have clearly specified your mission, the next step of your longtail keyword research is to compile a list of relevant keywords. Understand what your audience wants and expects from you. 

When you get into your audience’s head you can understand what search terms and queries they will be using when they visit your website. Once you have a list of those long term keywords and use them strategically you will be able to reflect exactly what your potential customers expect of you.

Benefits of Including Long Tail Keywords in Your SEO Strategy

• Lower Competition

Since they have lower competition as compared to short-tail keywords, long tail keywords are much easier to rank on SERPs. According to recent research, more than 65% of the total searches on the internet are long tail keywords. 

This is why overlooking the importance of these keywords can end up in you missing out on driving quality traffic to your site

• Improved Content Visibility

Google personalizes your search results when you type in a search query with a long tail keyword. This personalization is done on the basis of various factors such as your age, your interests, where you are located and your gender.

This means that even if two different individuals type in the same search query, the results they will see will differ. Since long tail keywords are more specific, they help you optimize your site for various kinds of individuals.

• Better Conversion Rates

People who know exactly what they are looking for are the ones who use long tail keywords in their searches. 

This is why businesses experience better conversion rates when they target intent based, long tail keywords for driving traffic as it focuses on those individuals who are looking for exactly what you have to offer.

• Quicker Higher Rankings

Web pages are ranked by Google depending on various factors such as relevance, quality and authority. In case your website is new and you have not yet managed to attract as many backlinks as the big players in the industry, in this case Google does not let you compete as your authority is missing. 

Therefore, in such cases, the more relevant you are to your target audiences, the more strategic advantage you gain. You can answer search queries better than your competitors with the use of targeted long tail keywords as it makes your content highly relevant and specific to your target audience. These low competition keywords can rank even if you do not have access to lots of backlinks on your website with the right strategic approach.

• Long Tail Keywords Help Rank Short Tail Keywords

Since long tail keywords are so long and specific, they often already have a short term keyword within themselves. This is why it becomes much easier for you to reach both your goals, i.e., boosting your rankings for targeted and specific keywords as well as short and main ones.

Since the higher your page ranks the more traffic you will drive, this is a great advantage.

• Blog Optimization

Creating fresh, high quality and relevant content is one of the best and easiest ways to rank in SERPs. This is because with a blog post you can focus solely on the requirements and needs of your target audience and make them feel heard.

Even if you feel lost, as to where to start from, do not fret, our talented content writers at TIS are here to help you out.  We target your specific audience with the use of relevant long tail keywords and offer insights into what your audience expects from you. We help you create valuable content that addresses the interests and pain points of your potential customers.

• Personalized Content

When you use long tail keywords in your content, such as website content and blog posts, you can make your audience feel heard. Terms that can resonate with an individual from your target audience, such as a location, a gender, etc, are often included in long tail keywords.

This can be an advantage to you as different content can be enriched with different long tail keywords, which in turn helps target various categories of people. You can also use this to your advantage by creating content that supports the services or products you offer in order to entice the right kind of audience into making a purchase.

• Google Analytics

Long tail keyword research can feel like a meticulous and complex task, however that is not true. Some long term keywords can be obtained directly from Google Analytics as well. 

When combined with the Google Search Console you will be able to keep track of how your keywords are performing based on metrics such as conversion rates and search volume. In this way you can utilize these metrics to find out which keywords work best for you.

• They Cost Less

Long tail keywords are comparatively cheaper to bid on as compared to short tail keywords especially if you are using Google Ads. So you save a substantial amount of your budget to utilize it for other purposes.

Final Thoughts

Are long tail keywords worth it all?

Yes!

For creating an effective and efficient SEO and organic search strategy, long tail keyword optimization is crucial.

Identify your mission, the right long tail keywords for your business and create quality content enriched with these highly targeted keywords to drive quality traffic to your website.

Don’t know where to start?

Don’t worry, our team is just a call away.

Contact us today and take your business to the next level!