Looking for Outsourcing SEO Services to Indian Companies?

The internet runs in the veins of every electronic device in the world & there’s no stopping the exponential rise of users of modern technology. This has brought revolutionary changes in many lifestyle choices, including the choice of acquiring goods and services online rather than offline. In short, the internet is the new battleground to generate a market for starts ups, personal brands, companies and many more dedicated entities on the internet.

We as a brand or business want to scale our business online and get the maximum number of leads to generate sales and revenue. That’s where SEO services come into play. 

Search Engine Optimization (SEO) is the process of optimizing your webpage and its content to rank higher on Search Engine Result Pages (SERPs).  An SEO optimized content carries 3 basic qualities: Relevance concerning the keywords, Authority of the page and the external links, & uniqueness within the content.  

What is SEO Outsourcing?

SEO outsourcing refers to contracting out SEO-related services to a third-party agency for SEO work to help in search engine optimization, which results in a better ranking of your website on search engines such as Google. 

Clients hiring SEO-Freelancers, SEO-agencies or full-service digital marketing agencies are all examples of SEO Outsourcing. In this article, you will learn everything about getting the best SEO services outsourced from an Indian company. 

Outsourcing to the right people

An experienced SEO firm in India would ensure that your website content is rich with the right keywords reflecting your business. They have a pulse on the latest trends and competitor activities. A proven record in generating increased visibility on search engines for various types of websites is a sign of a good SEO company in India. Some of the core SEO-related activities done by these firms are: 

1. Schema Markup: Schema markup provides additional information and context to search engines so that the they could display your content the way you want it to be.  
2. Technical Audits & Analysis: This involves a broad check of a website’s technical aspects to identify issues that may affect its performance and visibility in search engines. 
3. Keyword Research: It is the process of figuring out the set of keywords that people use to find information related to your content on search engines.
4. Internal Linking: It refers to the process of linking one page to another within the website. It is often navigated via anchor text and helps the users & the search engines to understand the web structure better.  
5. On-page Optimization: It is the practice of optimizing web pages separately to boost their visibility and relevance on SERPs. 
6. Page Speed Analysis: It is the method to analyse loading speed of individual web pages along with assessment of their performance.
7. Content Strategy: It refers to the ideation and planning of content to be published on a specific page or platform.
8. Blogger Outreach: It is an integral method of brand marketing where bloggers are asked to promote a brand’s products in a mutually beneficial deal. 
9. Content Production & Promotion: Content production is the process of executing the approved content strategy in brand marketing. Content promotion involves deciding the marketing platforms & releasing the content. 
10. Digital PR(Public Relations): It is the process of maintaining branding, customer relationship and media coverage digitally. 

The Various Ways of Outsourcing

You can opt for one of the following ways to Outsource SEO services from India: 

• Hiring an SEO freelancer

This is quite possibly the most affordable way to approach outsourcing. Hiring a freelancer is also a suitable option for small businesses with modest SEO goals. So keep in mind that the magnitude of the SEO campaigns launched by an individual is limited. Finding a dedicated freelancer that can prioritize your work while handling other client projects can be a tedious task, but eventually worth it! As a budget friendly option, give it a shot!  

• Hire a full-service agency

These companies provide SEO consultancy as one of their various digital marketing services, so they come in handy in case you need assistance across multiple marketing channels. The biggest pro of this kind of outsourcing is that you get bonus insights from a wide range of marketing experts. Chances are while some agencies deliver good SEO services, some might not since it’s not their core service. So you have to be mindful of which full-service agency is worthy of your hiring.

• Hire an SEO agency

Some agencies only specialize in providing optimum SEO services only, hence, their core facility. Imagine a team of SEO professionals with their diverse insights on the various possibilities of improving website ranking, those are the heroes that you need. Also, because of the group strength, the execution of the agency’s plan will be of a fairly large magnitude. 

Achieve business success through proper monitoring

Professional specialists in SEO consulting services know how to scale your business website successfully.

They constantly monitor your online activity and offer solutions to correct or augment current situations based on your ongoing progress. 

They keep track of even minute changes in online marketing tactics and update your website accordingly.

They follow a plan based on a weekly or monthly basis to avoid uncertainty and prove a strong intention for the company’s welfare. 

SEO companies in India with long experience in helping people achieve commercial triumph with proven figures to support their claim should be your first choice for ensuring such a feat in the competitive market out there. 

How to convey your SEO requirements after outsourcing?

Clarify your goals & needs:

If you have scheduled some figures with your content team to attain before a particular deadline based on a weekly, monthly, or annual basis, you might also need to crop out the relevant things you want to attain with the SEO services. You have to be precise with your demands from your SEO service provider. For example: To make more money from your website does not convey any issue concerning the SEO professional. To say that you want to increase the organic traffic on your website and improve its search engine ranking is a well-explained requirement for SEO. 

Evaluating the right SEO service provider

The next step comes to choosing the right person/agency from the options we have discussed before. How do you come to that conclusion on who to hire? The first step to take is to check out the provider’s website. The user experience on their site will prove the dedication they have for their work. Also check their visibility on SERPs. After that, take a consultation call & ask these questions: 

• Which SEO services do you specialize in? 
• Have you worked with any customers similar to us? What were the results? 
• What is the average turnaround time for expected results about specific demands? 
• What different kinds of SEO tools and metrics do you specialize in use and analysis? 
• How often can we meet to stay updated on results and discuss new developments in the Strategy? 

Be vigilant about the progress of the strategies

While the best results from SEO campaigns take time, keep a close eye on weekly, monthly or quarterly progress. Also, set up frequent meetings with the SEO team so that you can discuss the progress made and the improvements that can be done whilst reinstating your goals to avoid any miscommunication. Although you have outsourced the work to people that should keep up with their commitments, you too should feel responsible for the growth. 

Why outsource SEO services?

Outsourcing SEO services to an Indian Company can be beneficial in the following ways:

• Expertise:

Making your website SEO optimized is not a simple task. With the right choice, your company website’s SEO is managed by an SEO professional who will easily catch up with the causes of lower website ranking. Once those causes are figured out, it starts an intense session of constant planning, prediction, execution, analysis & adjustment. 

• Time:

Having an SEO expert by your side means more time for yourself which you can dedicate to other essential tasks. Because if you don’t have the tools & knowledge to handle SEO, you will end up diving in a lot of research at the risk of a lot of time and hence outsourcing this service is your best bet. 

• Goal:

Most importantly, your desired goal for increased visibility of your website for more customers is finally achieved. This is because once your marketing objectives are understood clearly, your SEO program will be built on practices with proven results to keep up with the latest changes in this field, provided that the hired entity is not naive to the field. 

Conclusion

In this article, you went through everything needed to outsource SEO services from India and also learned about why you should do so. If you want your brand or business to scale, you will need to figure things out with a technical perspective and that’s where SEO plays a huge part. After finding the right people from a range of service providers, reaching out to them won’t be enough.

You will need to carry out discussions and convey specific goals to them constantly to reach the desired results in the expected time. While choosing the right provider for the job, you should be ready to grill the representative of the SEO service with some questions to evaluate the authenticity of the provider. 

The race of millions of websites for the slots on the first page of any primary search engine, like Google, will never cease. At this point, the strategies will be more tedious and sophisticated, the analysis will be never-ending and the goals will be constantly changing, that is why the demand for SEO services will grow exponentially in the coming years.

TIS is one of the leading SEO companies in India specialized in 100% ethical SEO services including search engine optimization, social media marketing, PPC management, making websites search engine friendly and much more. Connect with TIS today for all your SEO needs.