Top 4 Predictions for Social Media Success in 2023

Let’s break through all the noise that fluttered around everyone about Social Media in 2022 & peep into 2023 with the newest of the newest online advertising trends set to take the ROI of your Brand to the ultimate peak. Indulging in a real-time relationship with your customers is all that will crop up for your rescue in the next couple of months.

So Watch out for these 5 trends compiled by our Social media marketing team to ensure you make the most out of it (social media) in FY-2023!!  Join hands with us on a journey that talks about everything from Video Advertising & Promoted Tweets to Content Marketing & Sponsored Media !!

1)  An Active Twitter User is worth 100 dollars –

Yes, Twitter is back to the top again & we owe all Gratitude to Twitter Ads!! So if you mean money, we would strongly suggest training your social media advertising experts to point their fingers at Twitter advertisements. Just try flooding your network with Twitter Ads & see the magical spellbound on your audience. Injecting the right combination of resources into the ads platform is a prerequisite for all social media advertising experts who are looking to pile up Gold Coins for their clients in 2023. Whilst Twitter is already on a grandprix with Facebook, Linkedin & other social media platforms to evolve their advertising concept in a big way; the heat on Conversion Rate, Click Through Rate & ROI is still steaming up top business players in the market.

So let’s take a quick look at the exquisite newly yet-to-come features of Twitter, a whole different ballgame that is set to turn the table altogether this fiscal year.

a) Lead Generation Card, the new ace recently added to the deck of Twitter Cards in 2013, is going to expand even more in 2023 allowing fields additional to just the client’s username & email address. This will no doubt save the whole of your social media advertising expert team from casting arrows in the dark and facilitating exponential hikes in your revenues in a jiffy !!

b) Gradual evolution of the promoted tweet ad units through the “call to action” feature will come as whipped cream on your Brand  Icecream. So those who are still apprehensive of Twitter Ads are sure to miss out on a lion’s share of Easy Revenue!! Seriously !!

c) Tracking the conversion rate will be the main focus & this will definitely map ROI Prediction in a much much better way !!

Don’t forget to keep a vulture’s eye on the IPO statistics frequently to make sure you are not sleeping under a rock while competitors are busy strategizing to increase their footfall.

 2)  Video Advertising will be the next epidemic in 2023

Winds of change in the online trends have brought about a new business model & that’s Video advertising. Both the topmost Social Media Platforms Facebook & Twitter are striving hard to promise visual delight to their customers by airing content that not only leaves an everlasting impact on the targeted audience but also bounds them to share it amongst friends & colleagues present within their community. Facebook’s idea of selling Video ads was already implemented in 2014 with a full-on desire to give bullhorn competition to the YouTube Advertising concept as well. Hitting the subconscious of the targeted audience by mapping relevant video ads after a rigorous demographic study is all that our Social Media Advertising Expert Team has to say!! Thus, the growth in the revenue comes naturally along with the thrilling eye feeds promised by Video Advertisements.

3)  Branded Content Marketing & Sharing  

When it comes to sharing & posting, forgetting Content Marketing for your Brand is a Blunder. Make sure you don’t indulge in that rude crime with your ROI by establishing a kinship-like relationship with your content marketing team. The void between your web traffic & the conversion rate can only be filled by keeping a constant focus on what content you create & share. 2022 already depicted a tremendous loss in terms of revenue to the traditional search engine optimizers & this trend of SEO is likely to see a complete downturn this year in 2023. That’s where a completely new concept of Branded content marketing comes into the picture. From Keynotes, and articles to guest posts & Press Releases, share everything on the Social Media Platforms that help you build that repo with your customers which influences them to take purchasing decisions.

4)  Rise in Sponsored Advertising & Head on Collision between Paid & Organic Reach

In an endeavor to constantly maximize engagement with the targeted audiences, social media advertising experts are all set to shell out money for sponsored advertising. Paid Media topped all lists of surveys conducted in 2022 & will continue to set the bar in 2023 with beefy statistics compared to Organic media. Concepts like Facebook’s Promoted Posts & Twitter’s Promoted Tweets are likely to slam Organic tactics in 2023 that are being followed previously by most social media advertising experts thereby affecting the Brand Reputation in a direct proportion.

So those social media advertising experts who are still planning to advertise without keeping in mind the above-mentioned trends, are indeed putting their online business niche at stake !!  Thankfully, the whole world is on a Digital Spree, you need not burn a hole in your pocket for opting out of that costliest yet cheap marketing way – Ah !! Guessed that right; that’s Print Media !!