The art of web design has come an impressively long way since the 90s, and if our predictions are correct, 2023 will be the year that even more exciting trends come to light! Trends in the Web Design industry have been changing rapidly ever since the first websites were created. Over the years, trends in Web Design have been shaped by factors such as changes in technology, the rise and fall of certain programming languages, increased use of mobile devices, and much more.
Web design trends come and go with the seasons, but there are some key developments that will have staying power well into the future. By taking a look at where our design trends have come from, we can get an idea of where they’re going in the future. Here are 10 web design trends to expect in 2023. Take advantage of these ten exciting web design trends to help your website stand out!
Typographic hero images are a design trend that will only continue to grow as typography becomes more prominent and as visual content consumption continues to climb. A good hero image uses minimal text but is an excellent way to establish brand identity and style.
They’re most commonly used as part of landing pages, but can also be an effective tool for driving engagement on social media or in email newsletters. This concept works well with minimalistic themes that let each element really shine—don’t go overboard on background images or graphics.
If you’re not sure how best to use typographic hero images, try a roundup of similar companies and see what elements they’ve included. You might be surprised at how even tiny details can have a big impact!
This year, parallax scrolling, full-screen images, and hero images are making a comeback. Bigger is better — as long as you keep your navigation menu close by so people can find their way around. Make sure to keep any text clean and simple with high-contrast colors.
When designing a website, remember that it’s always best to have a point of focus and make sure that your most important information pops off of your site when someone visits. If you want more inspiration, visit The Best Designs or check out 10 of our favorite websites using typographic design elements.
This design style is something like taking comic book graphics and applying them to design. Memphis was a design movement that came out of Milan during the 1980s. The Memphis name comes from a decorative style (using different colors) found on furniture designed by Ettore Sottsass, which was inspired by Memphis, Tennessee. It’s all about flat design and colors.
Bold, bright colors, varying line widths, and high contrasts make Memphis designs visually stimulating. This style seems like it’s been around for a long time—but it only became popular a few years ago with new CSS and JavaScript tools that made it easier for designers to experiment with it. Look for more flexibility and creativity as browsers improve their rendering capabilities.
Gradients are out and bold colors are in. Lots of white space, and lots of transparency – what some people call flat design – is very important, both for aesthetics and for increasing readability on mobile devices and smaller screens.
More and more designers are taking a cue from history and choosing black-and-white color schemes. While some choose to go monochromatic, others use black and white as complementary colors that contrast well together, like yellow and blue.
Black type on a white background, or vice versa, creates bold statements that attract attention. These days it’s easy to add a few fun effects or even an illustration with these stark color choices. It’s so simple that you may wonder why everyone isn’t doing it already!
In a world of smartphones and tablets, users have become used to scrolling past blocks of text on websites. Because of that, design trends are moving away from words and images in favor of a bolder, simpler layout. Taking its cue from minimalist artwork, the trend is less about traditional web design and more about emphasizing content on your website.
If you want to keep up with current trends—and win over potential customers—consider using black-and-white color schemes for your site instead of using a heavy-handed background pattern or busy logo. This allows you to focus on showing off your products and services rather than drowning out their value with visual distractions.
More designers are using horizontal scrolling as a way to break down information into consumable chunks, making it easier for readers who skim online. It’s especially effective with data visualizations.
While it may be challenging to convince stakeholders and clients of the trend’s value, keep in mind that horizontal scrolling is one of many emerging design conventions that users have gotten used to over time (see: slideshows and slideshow-style galleries).
If you think your client or stakeholder may be resistant, research some examples that are similar in style and the potential outcome so they can better understand why you feel that way.
Scrolling sideways makes it easier for people to view larger images without needing to zoom out. In fact, according to a recent report by Awwwards, over 58% of web designers will include horizontal scrolling on their sites by next year. However, whether or not you choose vertical or horizontal scrolling is going to be dependent on your site’s content. So think about what makes sense for your product or service and go from there!
Brutalist typography refers to a philosophy where all elements on a website are treated equally, meaning that graphics and text appear more alike. This web design trend relies on strong, unapologetic typography.
Many of these websites and apps allow users to dive into deeply-narrated content without distractions or embellishments. For example, Netflix uses a simple typeface (Roboto) and plenty of negative space when browsing through shows, movies, and documentaries—each one has no more than a title and one or two lines of text.
There’s an appeal to Brutalist Typography: it makes for easy reading with no need for decoration or other forms of distraction like most mainstream sites use. Because plain black-and-white is all many people need anymore, we can expect Brutalist Typography’s popularity will continue in years to come.
The result is closer to what you’d see in a magazine than on a typical website. Bold fonts, large headers, and ample whitespace help communicate an upscale message—like those used by luxury brands like Prada and Ferrari.
As we move into more advanced AR/VR experiences, expect a more literal representation of print design on websites (paging Forbes). In other words, if your products are made out of wood or metal or any other hard material, then you might want them reflected within your content and typography.
You may have noticed a shift away from websites as we know them and towards mobile-first experiences. Instead of designing websites that are confined by browser dimensions, designers are trying to replicate native mobile apps. Apps have had a massive impact on how we interact with devices. In fact, some companies are so excited about app-like experiences they’re thinking of mobile apps first and building sites second.
The influence is already clear; responsive design and one-page websites are still dominating today’s web design trends. But don’t expect those ideas to stay around for much longer. Why? Because expectations are changing quickly, thanks in part to our reliance on apps.
We’ll soon see a new generation of web experiences that mimic popular app concepts like single-page designs and instant notifications. If you want your website or marketing efforts to stand out, you need to adapt fast! This section will tell you more about it!
The idea behind app-like experiences is simple: The faster you can get users engaged with your brand, product, or service, the better. If a site loads faster and allows users to find what they want quicker than their competitors’ websites, it’s likely to earn repeat visitors.
One of the top web design trends for 2023 and beyond is a focus on fonts that react with your browser. The most popular example of these interactive fonts is Google’s Expander Type, which turns individual letters into buttons when hovered over.
As hoverable fonts gain popularity, you can expect more innovative designs along with them—and why not? Interactive fonts are one way to break up an otherwise static page and keep visitors’ attention longer. Plus, they make your content look more exciting than before!
More and more designers are using custom fonts to make web pages more interactive. Fonts like Amasis, for example, allow users to change how fonts look based on their environment (color temperature) or text inputted into a field.
This can be as simple as changing a font’s color based on user interaction, like clicking or hovering over a particular word; Or it can be as complex as adding icons or other graphics into your font so that each letter becomes its own little interactive graphic.
The future of interactive typography is exciting and could have far-reaching implications for UX designers everywhere.
A collage illustration is an all-new form of digital art that involves three or more independent images, similar to a multi-photo Facebook post. They first became popular on social media, but as web design trends go, collage illustrations are becoming increasingly popular for web design too.
The reason? Collage illustrations offer a visually rich way to communicate your message without compromising legibility or being distracting. As we move away from skeuomorphic interfaces and into the flat design and beyond, expect to see an increase in websites using stylized imagery like collage illustrations.
The prevailing trend among web designers lately is infographics. This keeps your users engaged as they can interact with a collage illustration. For example, when it comes to Instagram feed design, you’ll want a collage of images that your followers can swipe through and explore at their leisure.
You’ll find that image animations are also popular with Instagram users, so be sure you have some great ones ready for use on your next post! Another trendy element designers have been using is GIFs. Create eye-catching animations using GIPHY or other GIF generators and watch as they spread across social media!
The advent of CSS3 means that gradients can be applied directly to an element, rather than through an image. Adding graininess has two advantages: increased versatility and smaller file sizes. Using CSS is less resource-intensive, as you don’t have to load a different gradient for every possible browser size and screen resolution.
Graininess is also especially useful in photos because it makes images look like they were taken with film (or under glass). The lack of perfection creates a photo’s own distinctive character — just check out how beautiful Spotify looks now.
As with any other trend, there is a right and wrong way to do it. Since we’re talking about Web design trends here, gradients with the grain should be used on backgrounds as well as borders. Be sure that they blend with your content. If you use them on text, make sure it’s readable and take user experience into account.
You can also go wild with animation effects if you use them just right – it’s all about practicing moderation! Needless to say, try different combinations of colors and shades, and don’t overdo gradient usage!
It’s been a big year for minimalist designs that showcase just how powerful white space can be, but it seems linework is making a comeback. It looks to be more popular than ever, and we suspect it’ll only become more prevalent as time goes on.
Because of its popularity, you can expect linework patterns and symbols to start popping up all over different kinds of design media. As you can see above, bold strokes are starting to replace some of that old noise we see so often. Websites will soon follow suit!
The use of line has remained a strong element of design in web design over the years. This trend will continue and you’ll see it grow more prominent, where graphic elements with minimal backgrounds will prevail on screen.
By eliminating unnecessary backgrounds, linework will allow for typography to stand out and create an enhanced reading experience. While not a difficult trend to adopt or implement, using only lines is tricky, so start early and keep at it.
Overlapping elements, non-rectangular layouts, and other creative use of space is something we’ve been seeing for a few years now, so it should come as no surprise that web design trends are moving toward creative layering.
The newest example of modern site layouts comes from the UENO shop’s split-screen website. Each screen takes up half of your screen width but you can scroll across to see more content or click on a button on either side to change your view. This approach has become increasingly popular with designers because it presents information quickly while still allowing users to view everything if they choose.
Some websites are going as far as having two entirely different pages on one screen. This can be done by dividing a full-screen window into left and right halves and each section displaying different content. While you may think that one of these sections will have to provide more information for users, many times it’s not the case.
The main goal of such an approach is to provide extra context instead of simply showing everything. For example, with split-screen websites like Galaxysms or You’ve Got Snail Mail, different images can complement or enhance each other without cluttering up your screen and impeding easy navigation.
One of my favorite design concepts is glass morphism, which gives us a look at some of our most popular applications and how we interact with them. Glass Morphism gives users flexibility and a sense of interconnectedness between all devices connected to one system.
It’s a good idea to start working towards higher flexibility as soon as possible, allowing people to access their files from anywhere on any device. Applying that principle while creating your future web designs will make it easier for users who want to be more mobile and flexible.
Flexible displays have been around for a while, but now that Samsung has created a foldable screen, we’re seeing more glass morphism. The phone design is almost here. Unfortunately, we’re also starting to see these flexible displays used as touch screens instead of physical buttons. It’s an interesting concept and there are good uses for it, but I don’t think it suits phones perfectly—but it will be a trend you need to be aware of in future smartphones.
The current flat design trend (less 3D, skeuomorphic elements and textures) isn’t going anywhere anytime soon, but it’s becoming more nuanced with every passing year. In a few years we’ll be looking at flat design as a staple of baseline aesthetics on web pages—no longer will it be enough to remove drop shadows from icons and text and call yourself modern.
Instead, expect designers to become even more subtle with their use of gradients, textures, and depth-of-field effects; for example by using blurred backgrounds or darkened panels that softly frame content instead of dominating page layouts. It might not necessarily feel flat, but it’ll look as clean as ever.
When you design your website, don’t just think about your target audience—think about how every visitor should feel welcome on your website. It can help frame your design in a broader context: Think about how people of different backgrounds and identities could use and appreciate your website, not just whom you think is most likely to be visiting.
With inclusive copy, visuals, voice, and actions on a website, all visitors can fully access and interact with it, regardless of what they look like or who they are.
The challenge with inclusive copy isn’t finding inclusive words or phrases, but rather maintaining consistency in their use. Inclusive language is one piece of a larger web design trend: usability and accessibility. Both are critical to ensuring your website is useful and accessible to many people.
The most exciting web design trend to expect in 2023 is gender-neutral design. This is when we begin designing web pages that don’t indicate which gender a user might be. In today’s world, it doesn’t make sense for your website or app’s layout to have clear gender cues; there are many more pressing features you can focus on. However, removing elements like fonts and button colors that skew toward male or female users means those who do identify as other genders will have a more comfortable experience.
With progressive gender identities and social awareness on more minds than ever, gender-neutral design will become more common on sites that cater to both men and women. Think about it: Would you ever assume that a woman is buying children’s toys or a guy is shopping for a high-end luxury purse? Why then would websites design such an experience?
Another key trend to expect is speed prioritization. As a result of increased mobile adoption, people have come to expect sites they visit on their phones and tablets will load as quickly as possible.
Page speed has become a must-have for any site, but it also carries with it a host of other design changes like fluid grids and responsive elements that need to be addressed if you want your site in good standing.
Thankfully, web designers are getting savvier about optimizing all elements of their site or application so that websites look good and work well regardless of device or connection speed. The days of flat HTML pages are long behind us, and businesses would do well not just by allowing for improved page speed but also by incorporating elements of the visual organization into designs where appropriate.
A larger portion of users browsing from mobile devices and lower-bandwidth environments are major factors behind page speed prioritization. Google’s research shows that 40% of all web pages take longer than 4 seconds to load, and 33% take longer than 8 seconds.
Both result in a substantial loss of user interest, as users abandon a site if it takes more than 10 seconds to load. And with most responsive designs spanning hundreds (or even thousands) of individual files and stylesheets, optimizing your site for performance is one thing you can do that will make a tangible difference for visitors—which may be why 77% of users say they definitely or probably expect sites to load faster on their mobile device.
On any given day, you’ll be hard-pressed to walk down a street or enter a building without seeing some sort of scrolling text element somewhere. Whether it’s an animated sign at your local train station displaying commuters’ next departure time or a giant virtual billboard displaying advertisements along San Francisco’s Bay Bridge, scrolling text elements are everywhere and growing more popular by the minute.
In fact, scrolling text elements have gotten so popular that they are emerging as unique web design trends in their own right. Rather than being simply tacked on as an afterthought (like they traditionally were), they are now serving as central components of an entire page, complete with vibrant color schemes and accompanying animation!
With a growing list of CSS3 features like web fonts, border radius, transitions, and animations; as well as, HTML5 features like canvas/SVG, geolocation, local storage, and offline application cache; designers are building more and more attractive website designs.
Since we can create visual effects using these languages and responsive design techniques, we are now looking at high-quality mobile experiences. Mobile users will expect designs that move between multiple pages smoothly by utilizing sliding panels or animated elements on each page.
The majority of these effects will be created with layered HTML elements which will change depending on a user’s size setting for their browser window.
Internet users have come to expect that pages on their favorite sites, whether it’s Facebook or Amazon, will look slightly different every time they visit. But what if that wasn’t a static page but an actual product? Think of how popular you could be by offering your customers not just photos of your products but actual 3D renderings of them.
With Layered Effects, a new approach to graphic design already making waves on social media like Snapchat and Instagram, you can offer users access to your 3D models and enable them to play with and explore your products as though they were right there on your website.
We’ll see mega footers becoming commonplace. Footers tend to be a neglected element of a website and most just serve as an afterthought at best. But some designers are starting to focus on them more and realizing how much potential they have for greatness.
It’s safe to say that designing with footers will become an important web design trend as we move towards 2023. This is because of their potential for customization, individuality, and creativity! The creativity required will make these trends stand out over other ones that are popular now like the flat design or animation effects (although those won’t disappear completely).
The world has a love affair with visuals. They capture our imagination, even though they can’t be heard or touched (in theory). Images are everywhere – so much so that we’ve become reliant on imagery as a means of processing information. In fact, images were clicked more than twice as much as all other forms of content combined.
That’s why you should use extraordinary imagery that stands out from your competitors, and draws your target audience into interacting with your design. For example, a countdown timer will grab visitors’ attention and force them to click through to learn more about what’s going on behind the scenes. It can also trigger an adrenaline rush by suggesting something important is about to happen.
The new trend for web design is a style of illustration created through traditional means using actual tools like paper and paint. The art is then scanned into a computer and manipulated digitally, which allows for different styles of layout that look handmade while still staying true to high-resolution images.
A perfect example of digital hand-drawn graphics can be seen in Wireframes Magazine, where illustrated arrows direct your attention toward specific parts of an image. Take advantage of these beautiful design trends by practicing visual arts such as calligraphy or origami and getting involved with different styles of painting or crafts. As you learn new techniques, put them into practice by creating websites that reflect your unique style!
Good web design is a combination of art and science, an amalgamation of aesthetics and usability. While buying a template for a website is tempting, any professional web designer will tell you that isn’t how you get truly unique designs that stand out from their competitors.
While what constitutes good design will continue to evolve as technology changes, many basic principles remain constant: put your content front and center, keep navigation intuitive but obvious, give users places for everything they might want, and make them easy for them to find. The best way to ensure all of these elements are accounted for? Hire a professional web designing agency in India. You won’t be disappointed!
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