White Label SEO: A Comprehensive Guide to Outsourcing SEO

With more and more companies coming online, the SEO market is growing at an increasing rate. Another reason behind the increasing popularity of SEO is the ROI. If you work in the marketing sector, you might already know that digital marketing gives better ROI than traditional marketing. That is why many marketing companies are transforming their digital presence.

Sometimes, these companies want to scale their business and offer the best SEO services to their clients but fail to do so. The reason? Lack of resources! But today, you can easily scale your company without spending too much on buying the technical resources and hiring the required technical expertise in-house. Continue reading the blog to learn how white label SEO can help you do so effectively.

What do we mean by white label SEO?

White label SEO services involve selling SEO services to other companies so they can rebrand the resulting output and present it under their name to their clients. Many agencies, consultants and freelance SEO professionals offer white label services to marketing companies looking to outsource their work.

Both parties sign an agreement, and depending on the work, the white label SEO agency does almost all the work the digital marketing company or agency needs on time. The result is that digital marketing agencies get a full range of SEO services in their name, priced in a way that earns a healthy profit margin when reselling them to their end clients.

Why do you need white label SEO?

If you run a company that offers PPC, advertising, web design, and other marketing solutions, offering clients SEO services can add value to your company. Not only will this legitimate process allow you to expand your range of marketing services, but it will allow you to focus more on building relationships with new prospects. Did you know? According to Research and Market, the global SEO market size is expected to reach $122.11 billion in 2028.

It shows that digital marketing firms who do not have in-house SEO expertise and are looking to scale their business will need external help to meet surges in demand. That is where these firms need a white label SEO company! White labeling is more affordable than building your SEO team.

And even if you have an in-house SEO team, white label services can help you scale up and grow your business. In short, it is a cost-effective way to meet your client’s demands, expand your range of services and fill expertise gaps.

Sometimes, the relationship between you and the white label company can be more than only providing a specific service when necessary. The services can become a part of your company. That means you can outsource other services like account management, client relationships and reporting services. The result- Your clients are happy, and you take the credit.

How does white labeling work?

Working with a white label SEO agency is like having a professional SEO team that can fulfill your clients’ SEO requirements without the overhead costs. When companies opt for SEO services, they either pay for individual SEO services like content writing or a complete SEO package that includes more than only one service. Although different companies have different processes and services, this is how the white label process typically looks like:

• Intake

Intake is the first stage in the white labeling process, where the white label SEO reseller gets the project from its client. The agency then passes all the campaign details to the white label SEO provider.

• Onboarding stage

Here, the project managers analyze the client’s website and target audience to decide which package, products, or services will best help the client’s website rank higher and grow. Besides this, the project managers also analyze the outcomes they can provide based on the work.

• Pricing or profit margin match

Once the white label provider and the marketing agency agree on the services required to complete the client’s SEO project, they decide on the pricing that provides a fair profit margin.

• Schedule and timeline

It is the stage where the project manager or the person in charge of the client’s project from the white label agency maps out how they will deliver the work and execute the client’s SEO campaign within the decided time frame.

• Campaign directives

The work finally begins at this stage! In other words, the white label SEO agency builds effective SEO strategies, decides the campaign goals, collaborates on the roadmap and starts working on the campaign.

What to expect from a white label SEO provider?

Delivering you the SEO expertise you need is the sole job or responsibility of a white label SEO provider. These providers offer all kinds of SEO and related services such as content writing, white label pitching, reporting, workflow management and more.

While a white label freelancer might specialize in a specific area, a white label SEO firm recommends different packages, products and services you need to fulfill the requirements of your end clients. Whether you choose a freelancer or a firm, the best white label SEO service provider should offer the following:

• Keyword research

Providers conduct keyword research, and after analyzing the most relevant keywords, they create effective strategies keeping in mind your client’s target audience. The purpose is to raise traffic hikes on the client’s website.

• On-page SEO

The next step after keyword research is On-page SEO, where the providers optimize the meta tags and descriptions, headings and subheadings, URLs and page speed to enhance the client’s website ranking on search engines.

• Off-page SEO

Most white label service providers are experts in link building, PR, guest posting, social media marketing, local SEO and more. As a result, they are also responsible for indirectly improving the website’s ranking.

• White label SEO reports

Providers showcase you and your clients the progress and outcomes of the SEO campaigns by running easy-to-read SEO reports. Moreover, they also offer tips to facilitate the growth of these campaigns.

Besides these four services, here are some more white label services for SEO that can help you grow your client’s website:

• Content creation

Providers create or assist you in creating optimized content marketing assets, such as website blogs, videos, ebooks, infographics, etc, for your clients.

• Strategy

Providers not only strategize all important steps in an SEO campaign, but they also execute these strategies. Simply put, they help you develop and implement effective SEO strategies (content marketing tactics) to promote your client’s SEO campaign’s success.

• Pitching

Sometimes, you might find it difficult to convince more and more clients to invest in SEO. In this case, providers can help you produce easy-to-understand and data-backed pitches that you can use to sell the value you bring.

What is the role of technology for white label SEO platforms?

Modern white label SEO agencies use the latest technology and tools for performing almost all SEO tasks such as data analysis, keyword research, tracking SEO performance and more. Therefore, it is safe to say that the technological edge helps to develop effective strategies to ensure the best results for clients.

• Advanced keyword research: Technology plays a key role in providing SEO professionals with data on keyword search volume, relevance and competition. It helps these professionals in keyword research and identify the most effective keywords for the client’s SEO strategy.
• Integration: Technology enables SEO to integrate with other digital marketing strategies such as PPC, email marketing and social media marketing, thus ensuring better content marketing strategy for clients.
• Enhanced efficiency: Technology facilitates automation in different tasks, which allows white label SEO companies to boost efficiency and quickly complete tasks like reporting and keyword tracking.
• Competitive analysis: Since technological tools allow white label SEO providers to perform in-depth competitive analysis, it enables them to develop better SEO strategies for clients.

How to choose the best white label SEO provider?

The right white label SEO provider for your company would be the one that satisfies your business needs and client’s requirements. Here are some qualities you should look for in the best SEO provider:

• Provides a wide range of SEO services (including the ones your clients need)
• Proven track record of boosting organic traffic on different websites and a well-optimized in-house website
• Transparent, professional and experienced SEO team and excellent customer service
• Positive reviews and testimonials on popular third-party review platforms and straightforward pricing

Final thoughts

Since we have reached the end of this blog, you must have realized the importance of white label SEO in saving you time, money and effort. While helping you deliver quality SEO services to your clients, white label SEO can help you scale your services as your company grows or expands.

Now that you know all this, are you looking to improve your website’s ranking on popular search engines like Google, Bing and Yahoo? If yes, TIS Digitech can help! We offer professional and cost-effective SEO services customized based on your target audience and business needs. Contact us today to learn how our highly experienced SEO team can help you scale your business online!