Best Digital Marketing Company In India

If you are a business, online or otherwise, marketing is something that you can not move ahead without. You may be offering the best services or products in the market, but if your customers do not know about you and your products then you wont get sales. This is where marketing or in our case digital marketing comes into force. Digital marketing is the set of activities that we perform on behalf of our clients to help them expand their reach and maximize sales. When executed correctly, digital marketing can target the right users and bring in maximum conversions, ensuring maximum return on investment. As the top digital marketing agency in India, we closely monitor our clients’ ROI to ensure they get the best returns on their investment.

Businesses can promote their products and services through online mediums in multiple ways with each way corresponding to a particular type of marketing, forming different service lines for a digital marketing company.

Some of the most popular digital marketing channels include:

Search Engine Optimization (SEO)

SEO is the process of ranking websites higher in search engine results to make them appear in front of visitors. Consequently, the traffic to your websites increases, and the probability of conversion becomes higher. Usually, content-based campaigns, like blogs, or infographics, help attain higher search engine ranks.

Social Media Management (SMM)

SMM involves leveraging the trend of most people using social media platforms, like Facebook, Twitter, Instagram, etc., to reach them to promote products and services.

Pay-Per-Click(PPC)

PPC is an effective advertising technique involving the marketers to pay a fee when visitors click on the advertisements placed on search engines or websites.

Influencer Marketing

Influencer Marketing involves partnering with celebrities and experts (or influencers) to target audiences with branded content and offers.

Email Marketing

It sends customized emails to potential customers informing them about products and services, discounts or offers. The type of marketing not only helps businesses to connect with customers but also influences their purchasing decisions.

Content Marketing

Content Marketing helps businesses provide relevant information about their products and services to their target customers apart from answering their queries.

At TIS, we run all of these types of digital marketing and we can confidently claim to be one of the best digital marketing companies, given the quality of our top-notch services.

Here are some of the reasons why digital marketing services should be part of your company’s marketing plan.

1) Attract potential customers

By using digital marketing services, you can target your ads to consumers who are most likely to be interested in your product or service. This ensures that your advertising budget is used efficiently and effectively. You can also track the results of your digital marketing campaigns, so you can see which strategies are working and which ones need to be tweaked. This data-driven approach allows you to constantly improve your marketing efforts. TIS – A digital marketing services company can help you reach a larger audience than traditional marketing methods.

2) Strengthen brands and names

In today’s digital world, one of the most important things a business can do is to establish and maintain a strong online presence. This not only helps potential customers find and learn about your company but also allows you to build a brand that people can trust. Additionally, digital marketing services can help you connect with customers and create loyalty programs to keep them coming back.

3) Increase visibility

The first benefit of digital marketing services is that they can help increase the visibility of your business. This is done by creating a strong online presence through various digital channels, such as search engines, social media, paid ads, and email. By doing this, you’ll be able to reach a wider audience and potential customers.

4) Create new leads

One of the most important benefits of digital marketing is that it helps you generate new leads. By creating targeted content and using effective SEO strategies, you can reach new potential customers that you may not have otherwise had access to.

5) Manage data more efficiently

In the past, businesses would have to collect data manually and then input it into a computer. This was time-consuming and often resulted in inaccurate data. With the result-oriented digital marketing

Paid marketing is when you pay for ads that promote your business, product, or service. Organic marketing is when you create content that promotes your business, product, or service without paying for ads.

Both paid and organic marketing can be effective, but they have different strengths and weaknesses. Paid marketing is great for getting immediate results, but it can be expensive and it doesn’t always create long-term brand loyalty.

Organic marketing takes longer to see results, but it is often more effective in the long run and it can help create a stronger relationship between the customer and the brand.

When it comes to digital marketing, working with the top digital marketing agency can be more beneficial than hiring freelancers. Here’s why

– You get access to a wide range of experts
– The work is generally better quality
– There is someone else accountable if something goes wrong
– If you have multiple employees and one leaves, there are no interruptions or missed deadlines
– Agencies have high customer retention rates because they offer excellent customer service and consistent results.
– They offer personalized strategies tailored to your business needs
– It’s easier to build lasting relationships with one company instead of several freelancers
– Working with one of the best digital marketing agencies has many benefits that make it worth considering when compared to freelancing; this way, you’re sure to find the right person for the job.

It is important to pick the right digital marketing agency for your project as the decision will impact your business growth in the long run. Here are some questions that you need to ask yourself while picking the right agency for your digital marketing project –

1) Do they have expertise in my niche?

It is important to make sure that the considered vendor agency has relevant experience in your industry or niche. You can look through their portfolio or ask for case studies showing relevant work that they have completed in the past. Also, you can ask for client references who can share their experience of working with the agency.

2) Are they good with the basics?

Any good digital marketing agency should be able to do the basics activities involved in digital marketing well, like SEO, PPC, social media, email marketing, and content marketing. If they can’t do these things well, then you need to keep looking.

3) How easy is it to contact them?

It is of utmost importance to check that the agency you are planning to trust your business with is easy to get in touch with. Avoid any agency that is hard to contact or get a hold of after all, communication is key. Make sure you can easily contact them and that they’re responsive to your inquiries.

4) Can they work within my budget?

It is always a good practice to be upfront and clear about your budgetary restrictions from the beginning. This allows both you and the digital marketing service agency to determine whether they are a good fit for you and if they can work within your budget. Be clear about what you are willing and able to spend.

5) How good are their content writers and designers?

Any agency worth their salt will have a team of talented copywriters and designers who can help you create high-quality content. But it’s not just about pretty words and pretty pictures–you need to make sure they understand your business and can craft messaging that resonates with your target audience.

6) How quickly can they deliver results?

Hiring a digital marketing agency is all about getting measurable results which can lead to increased sales and growth for your business. Therefore, it is important to note if the agency is capable of delivering quick results and how much they will be able to help your business. If they are not able to provide results quickly, it may not be worth your time or money to hire them.

7) Do they offer ongoing support after launch?

It’s important to know whether or not the digital marketing agency provides ongoing support post the launch of the project, and if yes what kind of support can you expect from your agency after launch. Most agencies provide support only for a month post launch, but since a digital product is a long term commitment the longer the extent of support the better.

8) What are their payment terms?

Most agencies will want some sort of retainer, especially if they’re taking on all or most of your marketing. This allows them to plan and staff appropriately. Be sure to ask about payment terms upfront so there are no surprises later and make sure to ask for a free trial. This can be a good way to try out the best digital marketing agency before making a long-term commitment.

While the above questions cover most of what is important, here are some more questions which you can go through while searching for the best digital marketing agency –
– What are the agency’s hours of operation?
– Can they train me or help me learn how to do things like write blog posts and create ads on my own?
– Will they work with my other vendors (website developer, web designer) in order to create a cohesive look and feel for my brand?
– Who else is on their team who could be working with me?
– Do they have any in-house designers or developers that could be working with me?

If you have an online business or are present digitally for your audience to see, you surely understand a thing or two about digital marketing and how it is changing the digital scape one strategy at a time. Hiring a professional digital marketing company can help grow your business online all the while giving you a competitive edge over other businesses. Here are some of the top reasons why hiring a professional digital marketing company could be a worthwhile investment –

1) They use the best SEO & SMO techniques for your benefit.

The best digital marketing company would know how to use SEO (Search Engine Optimization) best practices to your benefit. They could help you optimize your website inorder to rank higher on the search engine results page thereby increasing your chances of being found by the potential customers. A professional digital marketing agency could also help you improve your social media presence by using the SMO best practices, increasing your engagement with your target audience driving better conversions and sales.

2) They have the knowledge of the latest trends and tech.

You could utilize the expertise of a professional digital marketing agency inorder to keep up with the changing trends and latest tech updates. This way you could ensure that your website is ranking high on search engines and is easily accessible and visible to your potential customers. They can also help you create content that is engaging and relevant to your target audience. By hiring the best digital marketing company, you can rest assured that your online presence is in good hands.

3) Professional digital marketing agencies have fresh ideas and keep things interesting.

The top digital marketing agencies could offer fresh ideas to keep your campaigns interesting. Since this is something they do day in and day out, digital marketing agencies tend to remain up-to-date on the latest trends and changes in the digital world, so you don’t have to worry about your campaigns becoming outdated. Agencies also have access to tools and resources that you may not have, which can save you time and money.

4) No need to do the work yourself.

Hiring professionals to take care of the digital marketing aspect of your online business helps you free up a significant portion of time that you can utilize on expanding your business. When you hire a digital marketing agency, you don’t have to do the work yourself, the digital marketing company will take care of everything for you, from creating and managing your website to driving traffic to it.

5) A professional will know exactly what needs to be improved.

At some point you might think of doing it yourself instead of investing a significant amount of money into hiring a professional digital marketing agency. While you could try to go the DIY route, the money invested in hiring professionals is worth it for a number of reasons.

For one, a professional will have access to tools and resources that you might not have. They will also have the knowledge and experience to know what needs improving and how to make it happen. Plus, they can take on all the work so that you can focus on running your business.

6) Your business is important to them, so they’ll give it their full attention

When you hire a digital marketing services provider, you can be sure that your business is important to them. They’ll give it their full attention and work hard to ensure your success.

7) They can help with content creation (copywriting, graphic design, videography, etc.)

A good digital marketing company will have a team of professionals who can help you create high-quality content for your website and social media channels. This includes copywriting, graphic design, and videography. This is important because your content needs to be engaging and informative in order to attract and retain customers.

They can manage your social media accounts (two sentences): A digital marketing company can also help you manage your social media accounts. This includes creating and scheduling posts, responding to comments and messages, and monitoring analytics.

8) They can improve your website’s speed

A faster website can improve your search engine ranking, user experience, and conversion rate. A professional digital marketing company will have the tools and expertise to help you speed up your website. They can improve your website’s design (five sentences): A well-designed website is more likely to convert visitors into customers.

9) They can help develop an offline presence (add a personal touch with print materials, etc.)

Though online marketing is important, it’s not the only thing that matters. A good digital marketing company will also have an offline presence, helping you to connect with potential customers in a more personal way. They can design print materials, help you with events and tradeshows, and more. This way, you can create a well-rounded marketing strategy that will reach people both online and offline.

10) They have access to tools that let them test different types of content quickly.

Best Digital marketing companies have access to a variety of tools that allow them to test different types of content quickly and efficiently. This helps them determine what type of content is most effective for your business, and it also allows them to get your content in front of potential customers faster.

Here are some digital marketing trends that you need to know about and embrace if you want to stay ahead of the curve (and ahead of your competition).

1) The value of visual content

In a world where people are constantly bombarded with content, it can be hard to stand out. But one way to do that is by creating visual content that is eye-catching and informative. Not only will this help you capture attention, but it will also help you communicate your message more effectively.

2) Look out for more personalization

In a world where consumers are bombarded with generic advertising, personalization is key to standing out. And with more data available than ever before, businesses have the opportunity to really get to know their target customers and deliver tailored messages that speak to them on a personal level.

3) Focus on your audience

In order to create a successful marketing campaign, you need to know who your target audience is and what they want. Once you understand this, you can create content that appeals to them and speaks to their needs. Additionally, don’t forget to keep an eye on your competition. See what they’re doing and try to do it better.

4) Privacy, transparency, and trust-building

With the Cambridge Analytica scandal and other high-profile data breaches, privacy is top of mind for consumers. And they’re demanding more transparency from brands about how their data is being used. As a result, brands need to focus on building trust with their customers.

5) Content segmentation

As the internet and digital media continue to grow and evolve, so too must your marketing strategy. By segmenting your content, you can reach different kinds of people according to their behavior or other characteristics.

6) Video dominance

Video will continue to dominate the internet with over 80% of all web traffic being attributed to videos in 2021 alone. This trend has been on the rise for a few years now and doesn’t seem to be slowing down. If you’re not using video in your marketing strategy, you’re falling behind.

7) Audio will grow in popularity

The popularity of audio is on the rise, with more people than ever before streaming podcasts and music. This trend is only going to continue, so it’s important for businesses to get ahead of the curve. Here are five ways audio can be used in digital marketing

8) Conversational marketing and quality interactions

One of the top digital marketing trends is conversational marketing. This involves creating quality interactions with customers and potential customers through chatbots, social media, and other channels. The goal is to create a more personal connection with consumers and build trust.

9) Conversational interfaces will take off

With the rise of digital assistants like Siri, Alexa, and Google Home, it’s no surprise that conversational interfaces are becoming more popular. This trend is only going to continue as people become more comfortable talking to their devices. Businesses need to start thinking about how they can integrate this technology into their marketing plans.

10) Remain aware of AI advances

As artificial intelligence (AI) continues to evolve, it will become more important for businesses to adopt AI-powered technologies in order to remain competitive. Some examples of AI-powered technologies that businesses can use include chatbots, predictive analytics, and personalization. By staying aware of advances in AI, businesses can be better prepared to implement these technologies and stay ahead of their competition.

Building a brand is one of the two primary purposes of digital marketing, the other one being generating sales. Digital marketing plays a crucial role in brand building as it offers a powerful platform for brands to showcase their products and services, build lasting connections with their customers, and establish themselves as a reliable and reputable entity in the digital landscape. Here are some of the ways in which digital marketing aids in brand building:

1) Increasing Visibility:

With techniques like SEO and social media marketing businesses can improve their online visibility and change the way their customers perceive them. They can help their customers explore their brand, and make themselves discoverable to a far wider audience thereby contributing to maximized conversions and sales.

2) Brand Awareness:

Through multiple channels and digital marketing techniques like email marketing, content marketing, google ads, facebook ads etc., brands can effectively reach out to their target audience and make them aware about their products and services. You can also utilize marketing techniques like email and social media marketing to inform your customers about upcoming events and updates.

3) Establishing Relationships:

Direct engagement with your target audience through social media can help your build lasting relationships with your customers. Brands often use social media channels like facebook, instagram, snapchat, twitter etc to get in touch with their customers and build trust for their brand and build a loyal customer base.

4) Targeted Advertising:

Digital marketing makes it easy for brands to target specific groups of users based on their demographics, interests and behaviors. Additionally,digital marketing reduces the cost that traditional marketing techniques would incur for targeting the same audience globally.

5) Quantifiable Results:

With digital marketing it becomes easy for brands and marketing agencies to track the performance of different marketing campaigns. Unlike traditional marketing methods where tracking the performance used to be daunting, digital marketing allows brands to keep track of the key performance indicators to analyze and make data-driven decisions for better optimization of their techniques.

When you use the SEO best practices for enterprise level business it is called enterprise SEO service. It involves optimizing large scale websites like Amazon to improve its ranking on the search engine results page and increasing its visibility, using sophisticated tools and techniques corresponding to the complex website structure and business objectives.

Enterprise level SEO generally requires collaboration with different teams and departments in order to implement SEO practices that are scalable, have visible impact on the ranking of the website, and can be implemented uniformly across the website.

The biggest difference between Enterprise SEO and traditional SEO is the scale on which enterprise SEO works. Enterprise SEO services deal with large amounts of data as they are primarily utilized by large scale companies (Fortune 500s, large ecommerce websites, enterprises with multiple websites etc.). For even the simplest SEO technique to leave a visible change in the rankings you need to scale things up with Enterprise level SEO.

For example, website content is an important aspect of SEO that eCommerce giants often need to scale. It is one thing to write content for a small business, but generating unique content for a website that already has 100s of pages requires a large team of dedicated writers who can generate unique content for each page.

Another example is interlinking. Interlinking is easier with sites that have 10, 20 or even lets say 30 pages. You can try and generate interlinked pages manually, but for a large scale website with 1000+ pages, generating interlinks manually becomes obsolete. You need to automate the process in order for it to make any visible changes to your rankings.

What we are trying to say here is that while best practices remain pretty much the same with traditional and enterprise SEO, the scalability changes for both if you want to see any significant impact of those best practices.