images
images

Project Overview

ELESA+GANTER, a joint venture between two industry giants, Elesa S.p.A from Italy and Otto Ganter GmbH & Co. KG from Germany specialize in the design and manufacture of high-quality machine elements. As global leaders in this field, ELESA+GANTER provides an extensive range of products, including knobs, handles, fasteners, latches, and other standard machine components. The company operates in a highly competitive industrial sector, where digital visibility and search engine optimization (SEO) are critical for maintaining market leadership.

Challenges

ELESA+GANTER’s primary challenge was the intense competition within the industrial components and machine elements sector, where numerous global and local players competed for the exact keywords. With a vast array of products, each requiring its own set of relevant keywords, the company needed help to rank for high-traffic terms that could drive valuable organic traffic to its website.

Additionally, despite having a solid brand presence and an established reputation in the industry, ELESA+GANTER’s online presence was not fully optimized for search engines. The website content was rich and detailed, but it needed to have the targeted SEO strategy necessary to rank higher for important industry keywords. The absence of a strategic, keyword-focused content plan, combined with an under-optimized website architecture, hindered the company’s ability to fully capitalize on organic search traffic.

Solutions

To address these challenges, the project team initiated a comprehensive SEO audit and developed a customized SEO strategy designed to improve the company’s search rankings for business-critical keywords. Key elements of the solution included:

  • Keyword Research and Strategy Development: The team conducted in-depth keyword research to identify the most relevant and high-traffic search terms for ELESA+GANTER’s products and services. This included analyzing competitors’ keyword strategies, evaluating search volume, and selecting long-tail keywords that were less competitive but highly specific to the company’s offerings.
  • On-Page Optimization: The website content was reviewed and optimized to align with the targeted keywords. This involved updating product pages with SEO-optimized copy, improving meta tags, and ensuring that internal linking was structured to promote keyword relevancy. Additionally, efforts were made to ensure that all technical aspects of SEO, such as site speed and mobile responsiveness, were addressed.
  • Content Marketing: A content calendar was developed to regularly publish informative articles, blog posts, and case studies around the keywords identified during the research phase. This helped increase the site’s relevance for specific search terms and positioned ELESA+GANTER as an authoritative source in the machine elements industry.
  • Link Building and External Partnerships: To improve domain authority and further boost organic rankings, the team worked on acquiring high-quality backlinks from reputable websites in the industrial sector. This was achieved through strategic partnerships, guest blogging, and PR outreach.

Visit Website

Results

The results of the project were significant. Within six months of implementing the SEO strategy, ELESA+GANTER experienced:

  • A 43% increase in organic search traffic to the website.
  • A 67% improvement in rankings for vital business-relevant keywords.
  • Increased visibility on the first page of Google for several long-tail and niche keywords.
  • A 72% increase in inbound leads driven by organic search.

Moreover, the company noticed an enhanced brand presence in search results, which helped boost customer trust and engagement with the website.

Conclusion

The SEO-focused project for ELESA+GANTER successfully addressed the challenges of increasing visibility in a competitive market. By leveraging targeted keyword strategies, on-page optimization, content marketing, and effective link-building techniques, the company was able to improve its search engine rankings and attract a more qualified audience. The results demonstrated the importance of a tailored SEO approach in helping a global brand stay competitive and relevant in an ever-evolving digital landscape. This project not only helped ELESA+GANTER boost its online presence but also contributed to long-term business growth through improved organic search visibility.

our offices

global Presence

Noida, India

USA

Sweden

Dehradun, India

© 2025 TIS. All rights reserved.

Digital experience agency…

Get A Quote

(+91) 9811747579