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Project Overview

Gerab National Enterprises is one of the Middle Eastern region’s leading industrial and engineering products suppliers and exporters. They approached us with a requirement to redesign their current website for better access, experience and impact. The objective was to bring itself up to date and have a much more friendly and efficient interface that matched its ideals when interacting with clients within different sectors and markets.

Challenges

  • Outdated Design: The layout of the existing website could have been more appealing and aligned with the company’s modern branding.
  • Poor User Experience: There needed to be more navigation, and therefore, any visitor was likely to leave the website without exploring other pages.
  • Limited Functionality: Some important aspects that were missing from the website included product filtration, easy access to resources, and mobile compatibility.
  • Content Management Issues: Updating content was a cumbersome process, affecting the company’s ability to keep information current.
  • SEO Limitations: The site needed to be optimized for search engines, which limited its visibility to potential customers.

Solution

We undertook a comprehensive redesign and development strategy to address these challenges

  • User-Centric Design: A new and fresh design was developed that is appropriate for modern trends and ease of navigation. The design was fit for both the desktop and the mobile device to improve usability.
  • Improved User Experience: The website’s architecture was restructured to include an easy-to-use menu and content subdivision so that users can locate articles quickly.
  • Advanced Functionality: Other components incorporated for use included a filter for products, a search bar, and resources that can be downloaded.
  • Content Management System (CMS): TIS implemented an easy-to-navigate content management system where members of the Gerab team could update content easily.
  • SEO Optimization: The new website was optimized for search engines, including keyword integration, meta tags, and optimized images, to improve visibility and drive organic traffic.

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Results

  • Enhanced User Engagement: A new website saw an improved average session duration of 42% and an engagement rate of 36% within the first three months of launching.
  • Increased Traffic: The website traffic has increased by 87% through organic search optimization, which has made it reach a larger audience.
  • Positive User Feedback: Customer surveys showed overall satisfaction of customers, with 87% giving an “excellent” rating.
  • Efficient Content Management: The Gerab team reported a 63% reduction in time spent on content updates, allowing them to focus more on strategic initiatives.

Conclusion

You will recall that the project undertaken was redesigning and developing the website for Gerab National Enterprises; this project repositioned the organization’s online presence. We focus on user experience, functionality, and SEO, not only enhancing the visual appeal of the website but also significantly improving user engagement and satisfaction. This project shows how organizations must effectively correlate their digital initiatives with their goals for development and enhancing customer relationships in the complex industrial market.

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