Best SEO Company in India

SEO best practices are a set of activities that an SEO service provider performs to improve your website’s ranking and visibility. Here are some of the key SEO best practices that we follow at TIS which make us the best SEO company in India –

1. Keyword Research
This is the first and the most basic step in search engine optimization, which involves identifying relevant words that your target audience is searching on the internet. Our SEO experts use tools like Google Keywords Planner, SEMrush, or Ahrefs to identify the related keywords that have the highest search volume.

2. Content Optimization
If you want your website to be easily searchable you need to make sure that you only use high quality and relevant content that is valuable to the users. Your website needs to have comprehensive, original and well-written content and should cover as many topics as possible related to your business. Blogs are one of the best examples of content optimization.

3. On-Page Optimization
This involves improving elements that are on the website itself. For example, you could start by using appropriate and relevant titles, or compelling meta descriptions that summarize the page content. You could also include well structured heading and URLs that are descriptive and include the right amount of keywords.

4. Link Building
Link building is the process of adding backlinks to your website from other reputable websites with relevant content. High-quality backlinks can significantly improve your website’s ranking and visibility as search engines view the quality and quantity of backlinks as authoritativeness and votes of confidence from other websites.

5. Image Optimization
This is important in cases where there are a lot of descriptive images used, like in blogs and articles which can help in redirecting users to other pages on the website or which can bring in more traffic. You could start by adding descriptive filenames and alt text to the images so that search engines can easily understand the purpose of those images.

6. Integrating You Social Media
This involves promoting your content on social media and integrating direct clickable links to your social media handles like X (formerly twitter), Instagram, etc.

7. Performance Analysis
You could keep on perfecting the above but without monitoring the performance of your website getting the desired results becomes difficult. We at TIS believe in consistent analysis of the website’s performance using tools like Google Analytics and Google Search Console to identify issues and measure the effectiveness of your SEO efforts.

A lot of factors affect your SEO rankings, some of which can be controlled by using the SEO best practices while the others like search engine algorithms are completely autonomous and can not be controlled. However, there are some factors that directly impact your rankings even if you’ve implemented a very basic search strategy on your site.

1. Keywords:
The choice of keywords greatly impacts your website’s ranking on the SERP, therefore you must make sure that the keywords you select have optimum search volume and competitiveness. Also, you need to keep in mind that the keywords are relevant to your website so that your pages are easily searchable by the intended user.

2. Content Quality:
The quality of your website’s content decides if your audience stays on your website or if they are able to find your page at all. You need to make sure that your website has the most updated, relevant and highest quality content that helps user easily find your website and stay longer.

3. Page Load Speed:
The longer your website takes to load the more chances are for the visitors to bounce and go to a competitor website. Your website’s loading speed impacts the user experience which in turn helps search engines to decide the ranking.

4. Algorithm Updates
The modern digital world is fast and ever evolving. To keep up with the rise in volume of websites and internet users, and to keep the search results accurate, search engines keep updating their algorithms every now and then. This impacts the rankings of all the websites and requires regular performance monitoring and upgrades.

Every time you search for anything on Search Engines, the first step is to type the keywords. These are words and phrases that are used to search any product or services on the internet.
Keyword research is what helps search engine optimization services determine which words and phrases will help your site rise up through results pages— meaning more people will see it. Identifying keywords also helps SEO professionals give an exact idea of how long it might take for a new website to get ranked for a certain term or phrase. If your content doesn’t include relevant keywords to what people are searching for online, then it won’t get found.

Of all the marketing strategies you can use to promote your business online, search engine optimization (SEO) has proven itself to be one of the most cost-effective and beneficial in recent years.

If you haven’t already, it might be time to consider making the switch from traditional marketing methods to hiring the best SEO company to provide your business with high-quality professional SEO services.

Today, we’re going to explore some of the top benefits that come with using these Search Engine Optimization services for your business. Ready? Let’s get started!

More traffic and leads
Search engine optimization brings more traffic to your website and more leads to your business. If you’re not taking advantage of search engine optimization, you’re missing out on traffic and leads.

Search engine optimization is a marketing strategy that helps ensure your website is easy to find online, bringing more people to your site through relevant search results.

Also, it enables people to find your website through search engines like Google or Bing faster and easier than before, because when someone types in a search query on any Search Engine, the website is going to get ranked faster if your SEO Services Company has followed the latest SEO practices.

That’s why SEO services are beneficial for businesses globally, that are looking to increase traffic and leads. TIS offers the best SEO services packages that help customers deploy the best SEO practices within their marketing budget. Both increased traffic and leads help to bring new sales opportunities to your business.

Increase Brand Visibility
Search engine optimization services are one of your most reliable methods to raise brand visibility and drive traffic to your website.

Most potential customers turn to Google Search Engine before they turn to any other source for finding relevant information, which means that top-level rankings can mean a large percentage of your website’s visitors come from search engine results.

Furthermore, Google tends to reward websites with a high user rating (which includes feedback from consumers who have interacted with your website). A higher user rating typically means you will rank higher in search results than competing sites.

As a result, if you use SEO services, you are likely to increase both brand visibility and website traffic while simultaneously increasing customer loyalty through interaction.

Boost the business trust factor
Search engine marketing is one of a business owner’s most important marketing strategies to acquire new customers and increase traffic to their site. According to research, 80% of customers trust online reviews as much as personal recommendations.

The second biggest factor in how consumers choose a business is whether they see that business listed on Google when they search for services in their area. Once your company appears in local search results, those potential customers read your reviews and get an idea about how you operate before calling or visiting you in person.

Target the Right Demographic
With SEO, you can target the right demographic by including relevant keywords and phrases in your website’s content. The more specific you can be, the better results you will get.

You’ll need to do some research into what people are typing into search engines so that you can write appropriate content to satisfy those needs. Relevant keywords will help people find your website and you can make it easier for them to find what they need on your website and convert them into leads or sales.

This is particularly important when there are many similar products or services available. But with user-engaging and user-centric content, you can differentiate yourself from your competitors by offering more detailed information that other websites may not be providing.

Higher ROI and Conversions
According to a study by Smart Insights, top companies’ websites in their respective industries average anywhere from 25-60% more return on investment (ROI) and 75-115% higher conversion rates than their less optimized competitors’ websites.

Further, McKinsey Global Institute found that investments in data analytics (including online marketing and consumer behavior tracking) are three times more effective than other forms of capital investment.

Even companies that have historically relied on more traditional methods like print media and billboards have found success with integrating content marketing and search engine optimization into their overall strategy.

It is safe to say that choosing the right SEO partner for your business can help integrate SEO into the overall marketing plan of the business and yield the right results for growth.

Visibility on mobile devices
Mobile devices are overtaking desktop and tablet devices to become our primary source of Internet access. With all that visibility, it’s incredibly important to make sure you are visible on mobile devices.

Fortunately, SEO services can also increase your online presence on mobile search engine results. Hence, it is important for the website content to fit on smaller screens. Google, Yahoo, and Bing all rank mobile-friendly websites higher than their non-mobile counterparts when people search on a mobile device.

More eyes will be able to see your website if it is optimized for mobile devices because Google says that 60 percent of searches now come from a smartphone or tablet. So if you want increased visibility across all platforms, you need a digital marketing agency that can help you rank high on search engine results and also, optimize your web pages so they look great and load quickly on any device—phones, tablets, and computers alike!

Boost social media reach
When customers hire a content marketing agency for SEO Services, they are able to boost their social media reach by utilizing high-quality, keyword-optimized content on every platform that their potential followers are active.

Moreover, when targeting specific audiences with well-researched articles, you will also be able to nurture your relationship with those followers by posting consistently meaningful content. In fact, it is common for companies to double or even triple their follower base in just a year after they implement the right digital marketing strategies.

Compete With Industry Peers
Not only will you have an advantage over your competitors, but with increased web traffic and sales conversions, you will also be able to compete with large companies. It may seem like a herculean task, but having a well-optimized website can put smaller businesses on equal footing with larger companies.

If a large corporation is one of your top five competitors and you land higher than them in search results, more customers are likely to end up on your site and this can lead to a massive boost in sales.

No, you do not, as the differences between various search engines are very subtle. You can usually focus on Google in your SEO strategy and with slight changes use similar strategies for other search engines as well. Additionally, Google is the major search engine that is used across the globe so you can rest assured that any strategy focused on Google will help in boosting your rank.

On-page search engine optimization (SEO) refers to specific techniques you can use to optimize your page for Google and other search engines so that it shows up on the first page of search results for relevant keywords, which drives more traffic to your site.

On-page SEO is anything that you can control on your web page directly (e.g., through code). Here’s an on-page SEO checklist you can use to optimize your website so that it gets found by more people who are looking for what you offer.

Because your website’s on-page SEO plays a vital role in how it’s ranked, it’s important to stay on top of its optimization.

Try to keep your site content fresh, optimize any broken links, and make sure your site is mobile-friendly. Also, remember that metadata can be an effective SEO tool. All these components are important to take into account when conducting an on-page SEO audit.

Title of the page
Choosing a page title is one of the most important steps in creating an optimized page. The title needs to be specific and concise so search engines can quickly figure out what the page is about. The best practice suggests that the title of the page length should not be more than 60 characters.

Likewise, it should contain as many terms related to your product/service as possible while still being easily readable by humans. If you are offering SEO services, the page should include a phrase like Best SEO Services – but don’t make it too long and overly complicated.

URL of the page
The URL is one of the most important on-page SEO factors to get right. Having a keyword-rich URL will help you rank higher in search engines and your customers can more easily find your page when they search for the keyword.

Be sure to add relevant keywords to the URL. Don’t stuff too many keywords in because it’s difficult to read, but do make sure each page is easy to identify by simply reading the URL itself.

In addition, avoid using any special characters such as underscores so Google will index everything correctly. For example, SEO-services would be a good keyword-rich URL whereas seo_services would not be ideal.

Meta Description
Since meta descriptions are often displayed in search engine results, it’s crucial to include them in your on-page SEO strategy. Adding relevant meta descriptions is a great way to boost clickthrough rates and increase exposure to potential customers online. The best practice suggests that the meta description length should not be more than 157 characters.

Keywords and Semantically Related Words
Optimizing your content with keywords and semantically related words is a core tenet of on-page search engine optimization. Find a list of business-relevant keywords internally and set up keyword research to determine what people are looking for when they use these terms.

Make sure you include these key terms in your title, meta tags, main content, page headers, and more.

Header tags (H1, H2, etc
When it comes to on-page search engine optimization, it’s really easy to get overwhelmed by all of these acronyms, different tags, and their respective importance in rankings.

H1 through H6 is all about optimizing your content and these elements are important because they help crawlers index your content and determine its relevance to a search query.

Internal Linking
Linking keywords together makes it easier for search engines to crawl and index your site. So, always make sure you’re linking out to internal pages in a way that will help boost their search rankings—no link is irrelevant when it comes to SEO.

Also, don’t forget about links from headings or images: both of these are great ways to pick up extra points without hurting the user experience too much.

Duplicate Content
Duplicate content issues can arise if you simply copy and paste text from one place to another, but they can also happen when your site is hosted on a CMS like WordPress and you accidentally or unknowingly create multiple pages that are similar.

Crawlability
In general, search engines like to see crawlable content. That means you want to make sure that users can navigate through your website easily. If your site has lots of internal links and a clear hierarchy, it’s going to rank higher than one with limited navigation options.

This factor is especially important in local SEO where physical address and phone number are key factors in gaining organic traffic from search engines like Google.

Page Loading Speed
According to MOZ’s Whiteboard Friday, Google’s experiments found that if you slow down your website by just one second, you could lose 7% of your potential customers.

We estimate that every 100ms of latency costs Amazon 1% in sales volume. That’s huge! To ensure your pages are loading as quickly as possible, use these tips

Mobile-Friendliness
Increasingly, search engine crawlers are focusing on mobile friendliness. This is a big deal because 68% of Americans own smartphones and are using them to perform search queries.

To be fully optimized, your website needs to look good across all screen sizes.

It’s also important to be mindful of user experience—users expect sites to load quickly on their phones along with ease of use and navigation. If your website takes too long, they might give up and move on to your competition’s website.

Image Optimization
Web users are inclined toward visually appealing content. Users engage better and stay longer on the web page if it is well optimized from the loading speed perspective. Google also takes page loading speed into account when determining search engine rankings (one of over 200 ranking factors).

Image optimization is crucial for search engine optimization. Images generally take a long time to load and it is recommended to use services like Imgur or TinyPic (both of which allow image editing) or JPEGmini to optimize your images enabling quicker web page speed.

Social Sharing Buttons
Sharing is caring. Add social sharing buttons to your website so people can share your content across their networks. This helps you build buzz around your site and gives potential customers one more way to get in touch with you.

Schema Markups
The best way to optimize your page for search engines is to optimize it for schema markups in HTML and add your page to Google’s knowledge graph.

Adding structured data (schema markups) can help your content rank higher on Google because it gives them extra information about what is on your page.

Improve your internal linking
A high number of internal links is a sign that your website is properly organized and that users can easily find what they’re looking for. To add even more value to your site, consider establishing an internal linking policy and linking across departments wherever possible.

Fix your 404 errors
404 errors (or Page Not Found errors) are frustrating and make your site seem poorly designed. Fixing them is simple, but often ignored by webmasters. If you haven’t already, add a 404 page to your site immediately; if you have a high volume of 404s, try using an error monitoring tool to track and fix them as they come up. Both are easy fixes that will greatly improve your on-site optimization efforts—and your users’ experience.

When executed correctly, off-page SEO activities can be a highly effective way to boost your business growth and revenue, as it helps you build your authority as an expert in your industry and gain valuable links that can improve your search rankings and increase visibility for your site overall.

Properly evaluate the backlink profile
The first step to optimizing your backlink profile is to learn how to properly evaluate your existing backlinks. If you’re new to link building and want to learn the basics, start with the tips in 9 Most Effective Link Building Strategies to Improve Website Ranking

But if you already have a backlink profile, here are some quick tips for evaluating it: How To Do a Backlink Audit With Easy Steps

Check the backlink profiles of your competitors
It is incredibly helpful to keep track of your competitor’s backlink profiles, but checking your competitors’ backlinks is only part of an overall strategy. The SEO agencies can target the websites for backlink acquisition purposes from where the competition has already acquired the backlinks. To best utilize competitor backlink data, it is crucial to actively monitor your own site for new links and corresponding traffic.

Assess your link-building options
Off-page SEO helps contribute to search engine rankings in a very different way than on-page optimization does. While off-page factors like link building are still incredibly important.

A large part of assessing your link-building options involves making sure you’re able to give Google that authority signal by using diverse sources such as images, news articles, videos, and guest posts. Ideally, the more variety in your backlinks, the better it is for SEO.

Steal your competition’s links with broken link building
One of our favorite ways to acquire links is with broken link building. This process involves finding broken links to your competitor’s website and linking back to one of your own pages.

You can find the broken links using third-party tools like Ahrefs or BuzzSumo to find URLs on your competitors’ sites with 404 errors and then reach out to webmasters with suggested fixes for their missing content.

Get your content found with outreach
It is imperative to have the right content that aligns well with your company’s brand, reputation, and business model. Hence, it is critical that the content found by users searching on search engines is user-engaging and provides all the relevant details related to the search term.

The process involved in getting your content found may be time-consuming and require specific outreach strategies, but it will be well worth it to ensure you remain top-of-mind with your target audience.

Update your local citation and directory profiles
This can be hard to keep up with, but it is important. You need to ensure that your local citation and directory profiles are always up to date and contain all the relevant contact information.

This includes websites like Yelp, Bing, Google My Business, and more. Always include a link back to your homepage in these profiles and you’ll find that your local SEO will improve considerably.