Best Social Media Marketing Company in India

We live in an extremely fast paced digital world where everyone uses social media for multiple purposes. So if you wish to promote your products and services or share your brand story with a wider audience you need social media marketing. Many users look for a brand’s social media page or profile to review their products and services before making a purchase. Having an active and engaging social media page builds a sense of trust among your target audience for your brand. It also gives your consumers an easy way to reach out to you and ask questions about your products, services or about the brand itself.
Here are some of the uses of social media marketing –
– Any business that wants to reach a large, engaged audience without spending a lot of money.
– Businesses that want to build relationships with customers and create a loyal following.
– Companies that want to increase their website traffic and generate leads.
– Organizations that want to build their brand awareness and reputation.
– Educational institutions that want to connect with students and alumni.
– Nonprofits that want to raise awareness for their cause and engage with supporters.
– Government agencies that want to communicate with citizens

When it comes to selecting the best social media platform for social media marketing it is usually the one that your target audience uses. While it is helpful if you are present on all the platforms, you should focus your efforts on the platform that your target audience uses the most.

At TIS, we offer social media management services for the following platforms –

Facebook
Twitter
Pinterest
Instagram
LinkedIn

There are various types of social media marketing services offered by the best social media marketing companies, and many businesses overlook them because they don’t know what’s out there. These five types of social media marketing services are the most popular, and you should consider using them in your marketing strategy to reach your target market effectively and efficiently.

Full-Service Social Media Package
A full-service social media package will cover all of your social media needs, from content creation to strategy development to community management. This is a great option if you don’t have the time or resources to do it all yourself.

Platform-specific social media management
A social media platform is a specific online service or site where users share content, interact, and connect with each other. Popular examples include Facebook, Twitter, and LinkedIn. Each platform has its own unique features and audience, so it’s important to understand how each one works before you start using them for marketing purposes.

Develop a social media content strategy
A social media content strategy is a plan that details what kinds of content you will share on which social media platforms. It should take into account your business goals, target audience, and the overall tone you want to set for your brand.

Profile creation and branding
Your social media presence is an extension of your brand, and it should be treated as such. The top social media agency will help you create and maintain a strong profile that accurately represents your brand and speaks to your target audience.

Social Media Content Management
A social media content manager is responsible for creating, managing, and publishing content across a brand’s social media channels. This includes coming up with ideas for new content, writing and editing posts, scheduling and publishing content, and monitoring engagement.

“Social media marketing has grown substantially in recent years, which means that there are always new strategies to learn and new tools to try out. To help you stay up-to-date on the best social media marketing trends, we’ve compiled this list of 10 top social media marketing trends, organized by platform: Facebook, Instagram, Twitter, LinkedIn, YouTube, and Snapchat.

1) Collaborating With Influencers

Influencers can be a powerful tool in your social media marketing arsenal. By partnering with influencers, you can tap into their engaged audiences and amplify your reach. When done right, influencer marketing can help you build relationships, drive traffic, and boost sales.

2) Engaging Video Content
In a world where we are constantly bombarded with content, it can be hard to stand out. But one way to do so is by creating mobile and micro-video content. This type of content is easy to consume and can be watched on the go. Plus, it is more likely to be shared than longer videos, making it a great way to reach a wider audience.

3) Personalized Advertising & Customer Experiences
In order to reach potential customers, your advertising must be personalized. In other words, create ads that speak to the specific interests of each customer segment. Additionally, delivering great customer experiences should be a top priority. Use social media to interact with customers, get feedback, and resolve complaints in a timely manner.

4) Remarketing Lists for Search Ads (RLSA)
RLSA allows you to target people who have visited your site before and may be more likely to convert. This is a great way to grow your business by reaching out to people who are already interested in what you have to offer. To use RLSA, you’ll need to create a list of past visitors in Google Analytics and then create a campaign targeting that list in Google AdWords.

5) Localized Search
With more and more people using the internet to find local businesses, it’s important to make sure your business is visible in local search results. Optimizing your website for localized search can help you attract new customers and grow your business. Here are some tips:

Use keyword-rich titles and descriptions.
Include your city and state in your titles and tags.
Optimize your website for mobile devices.
Claim your Google My Business listing.

6) Visual Tools for Organic Post Management
Organic posts are the bread and butter of social media marketing, but they can be time-consuming to create. That’s where visual tools come in handy. If you’re stuck on ideas for your next organic post, these free tools will help:

Piktochart – With a drag-and-drop interface, this app is perfect for crafting visuals that tell a story. One thing to note: it doesn’t allow for text editing, so plan accordingly!
Pablo – The design possibilities with this tool are endless! You can choose from premade templates or make your own based on your specific needs (think infographics). Best of all? You don’t need Photoshop or design skills–just upload an image and start designing!
Canva – Create visual content using premade templates or by uploading your own images.

7) Location, Location, Location (Marketing with Placements)
Just like in real estate, the placement of your content is key. And social media marketing is no different. That’s why we’ve put together a list of the top 10 social media marketing trends to help you grow your business. From using influencers to running ads, these tips will help you get your content seen by the right people.

8) Graph Search + Facebook Timeline = Powerful Combination
Facebook’s new Timeline and Graph Search features are a powerful combination for businesses. With Timeline, businesses can showcase their history and tell their story in a visually engaging way. And with Graph Search, businesses can connect with potential customers who are searching for what they offer.

9) Increase in the Use of Social Media for Customer Service
The rise of social media has changed the way businesses interact with customers. No longer is customer service just about phone calls and emails—now, it’s about tweets, posts, and direct messages.

An excellent example of this trend can be seen in Delta Airlines’ use of Twitter for customer support. As part of their Twitter as a Service initiative, they provide customers who tweet @DeltaAirlines with responses from an actual human being in less than 60 seconds.

Another airline that does a great job on Twitter is JetBlue Airways, which provides informative tweets like Which TSA line do I need for my flight? and Duty-free shopping items available at JFK International Terminal include perfumes, lighters & cologne.

10) Automation Tools Are Invaluable in Social Media Marketing
Automation tools are vital in social media marketing. They help you save time by scheduling and posting content for you, and they also help you measure your performance so you can see what’s working and what isn’t. Plus, automation tools can help you create targeted ads that reach your ideal customers. If you’re looking for an easy way to take your social media marketing to the next level, there’s no better option than getting a tool or service like Hootsuite or Buffer.

Here are some tips you should keep in mind when creating a social media strategy:

1) Start with plan everything
Planning is key to success when it comes to social media marketing. By taking the time to sit down and map out your goals, target audience, and content strategy, you’ll be setting yourself up for success. Also, you should know your goals and what you want to achieve with your social media marketing. Whether it’s driving traffic to your website, growing your brand awareness, or generating leads, make sure you know what you want to accomplish before you start posting.

2) Have a consistent tone
A big part of social media marketing is having a consistent tone and voice across all platforms. This can help create a cohesive brand identity that will resonate with your audience. Plus, it’ll make your life a lot easier if you’re not constantly having to come up with new content.

3) High quality images
High-quality photos are essential for a successful social media marketing strategy. Not only do they make your brand look more professional, but they also encourage users to engage with your content.

4) Use relevant hashtags
Hashtags are a great way to get your content seen by more people, but only if you use them wisely. Here are a few tips on how to be smart about using hashtags:

Use no more than two hashtags per post;
Include the most popular hashtag from that post’s category;
Include at least one hashtag from the same category as the post;
Don’t add too many words after the hash symbol (#).

5) Monitor your analytics
It’s important to monitor your social media analytics in order to see what’s working and what’s not. Try different strategies and see which ones get you the most engagement. Regularly check in on your progress and adjust your strategy as needed.

6) Reward you audience (Giveaways)
Customers love freebies, and if you’re not afraid to give away some of your product or service for free, you’ll be well on your way to social media success. Giveaways are a great way to increase brand awareness and get people talking about your business. Plus, they’re just plain fun!

7) Know when to participate in trending topics
Trending topics are a great way to get involved in the conversation and connect with potential customers. But, you need to be strategic about when you participate. If you jump on every trend, you’ll quickly become known as the brand that’s always trying to sell something. Instead, focus on participating in trends that are relevant to your industry or product.

8) Collaborate with the right people
It can be difficult to get influencers on board with you early, but it’s worth it. Having their support can help you reach a larger audience and build credibility. Offer them an opportunity to promote themselves in your campaign by offering prizes or recognition. Reach out to people who have previously expressed interest in your product or service and utilize a third-party company that specializes in connecting brands with influencers. Share the story of how others have been successful in reaching out to certain social media personalities and follow up promptly when someone agrees to work with you. Make sure they’re motivated and share photos of what they’ll be doing. Finally, get feedback from them on how your campaign is going

9) Quick responses to DM’s
Customers appreciate when businesses take the time to respond to their comments, whether they’re positive or negative. By responding within 24 hours, you show that you’re active on social media and care about what your customers are saying. Plus, you might be able to turn a negative comment into a positive one by engaging with the customer directly.

Social media isn’t one-size-fits-all—different platforms require different strategies and tactics to get the most out of them. Here are some common social media marketing mistakes:

1) Not optimizing your page for quick loading
In today’s age, people are used to getting what they want quickly. If your website or social media page takes too long to load, potential customers or followers will likely move on to someone who can give them what they’re looking for more quickly. To avoid this, make sure you optimize your pages for quick loading times. This can be done by reducing the number of plugins you use, compressing images, and using a content delivery network.

2) Taking sloppy photos
One of the biggest social media mistakes you can make is posting low-quality photos. People are visual creatures, and poor-quality photos will turn them off from your brand. If you want to improve your social media game, start by taking the time to take better photos. Use natural lighting, and a tripod, and edit your photos before you post them.

3) Posting too frequently
One of the most common social media mistakes is posting too frequently. This can quickly turn off your followers, who will feel like they’re being bombarded with content. Instead, focus on quality over quantity by taking the time to create well-thought-out posts.

4) Thinking about it, but not doing it.
A lot of people know that they should be using social media for their business, but they just don’t get around to doing it. If you’re one of those people, it’s time to take the plunge! Not sure where to start? Check out our list of the top 10 social media mistakes you’re probably making, and how to fix them.

5) Not paying attention to stats
One of the most important aspects of social media is understanding your audience and what content they engage with the most. The only way to know this is by paying attention to your social media analytics and using that data to inform your content strategy. If you’re not paying attention to your stats, you’re missing out on valuable insights that could help you better connect with your audience.

6) Being boring
One of the biggest social media mistakes you can make is being bored. People follow brands on social media because they want to be entertained, not lectured. If you want people to stick around, make sure your content is interesting and engaging.

7) Not having a plan
Without a plan, it’s easy to get caught up in the day-to-day and lose sight of your goals. Plus, you’ll be more likely to make mistakes that could cost you time, money, and followers. So take the time to sit down and map out a strategy for your social media presence. Here are a few things to keep in mind

8) No list-building strategy
Without a list-building strategy, you’re missing out on one of the most powerful marketing tools available. A good list-building strategy can help you grow your audience, build relationships, and increase sales. Here are some common mistakes people make when building their lists

9) Poor content quality
One of the biggest social media mistakes you can make is posting content that is low quality or irrelevant to your audience. This will not only turn people off from your brand, but it will also make them less likely to engage with your content or follow your page.

10) Lack of consistency
One of the biggest social media mistakes you can make is being inconsistent with your posting. Your followers will lose interest if they only see sporadic updates from you, so it’s important to be consistent with both the frequency and quality of your content.”