As the leading corporate video production company in India, we specialize in creating compelling videos that enable your audience to believe in your vision. Our videos help in making your brand’s message more relatable, serving as a powerful communication medium for you to engage with your target audience effectively.
Nowadays, brands heavily depend on corporate videos to showcase their competencies and innovative technologies. We at TIS, help brands grow their user base and dramatically increase user engagement, with the help of powerful and persuasive tools of video and film making. Counted among the best video production companies in India, we have an experienced team of scriptwriters, camera crew, and post-production professionals, who conceptualize and create custom-made corporate videos. We are also the best explainer video production company that offers a multi-sensory experience with their video content to inspire, educate, and entertain audiences.
From promoting your brand to showcasing the product quality and service features, we have you covered.
Our compelling video content acts as a powerful communication channel between your brand and your customers.
We help brands convey their message to a diverse audience and earn a top-of-mind recall.
Our product launch video and product demo video content lets brands build credibility among customers.
We help design videos that showcase your brand values, helping you to connect with your audience.
Our videos are designed keeping in mind user behaviours and needs.
We make sure that the product demo videos are attractive and informative, for a pleasant user experience.
Our team of expert videographers work along with you at every stage of video production.
Our collaborative approach helps us craft solutions that are unique to your business needs
We ensure that our products align with your overall business objectives.
We empower brands to bring their stories to life through compelling visual storytelling.
Our exceptional corporate videos educate, inspire and compel audiences to take action that boost sales.
We help brands facilitate product conversations through compelling videography.
All our videos are produced at our in-house studio.
We have a team of experienced script writers, camera crew and post production professionals to help you create persuasive video content.
Our video production team offers the required expertise necessary to script, shoot, edit, produce, and distribute your video effectively.
We keep ourselves up-to-date with the changing needs of the market.
We help you analyse the latest trends, create interactive content and stay engaged with customers.
Our best-in class video production services help you stay relevant with changing consumer preferences.
At TIS, we understand how important it is to put forward powerful and captivating videos in order to expand your brand’s influence. The internet loves a good visual aid and so we ensure that our scripts are not just some words on the paper but portals into the ideologies and values of your brand. Our videos help brands form a deep connection with their target audience, making the brand feel more relatable to the customer. As the top video production agency in India, TIS stands out for creating videos that bring out your brand’s distinctive features amidst a highly competitive market.
Our process is simple, creative and aimed at turning your ideas and visions into reality. Whether it is an extensive explainer video or a comprehensive product demo, we hold expertise in producing a variety of videos tailored to educate, persuade and captivate your audience.
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While a corporate video offers insight into the value system and work culture of a company, a product launch video helps you stand out in the sea of competitors. In today’s internet savvy generation, adding videos to your website or applications helps you gain a competitive edge and increase engagement. As the best video production company in India, we at TIS, are committed to guarantee the best in class video production services customised to your business needs, enabling you to enhance your digital presence and user experience.
As one of the best video production agencies, we take pride in having served numerous clients across different industries. Here’s some of our work that we are thrilled to share –
Capturing the essence of a brand in a short video is an art at which our team of videographers, scriptwriters and post production crew excel. We are the leading video production company in India, offering a plethora of services related to video production. Whether it is corporate videos or product demo videos or animated brand videos, we make sure our clients receive solutions that are creative, innovative and captivating. Through an ongoing collaborative process, our team of video creators and editors strive to understand your brand’s story, ethos and objectives to create videos that leave a lasting impression on your customers.
As the leading video production agency in India, we believe in elevating the way users connect with your brand. We understand the essence of your brand and deliver creative and innovative solutions that bring out the core message and make your communication with your audience impactful. Our strategies are based on a balanced, practical and relevant approach that ensures your brand message reaches the maximum intended audience, thereby achieving your brand goals. Additionally, all of our video production services are tailored to your specific business requirements.
The internet loves a good visual aid. No matter whether you choose a motion video or an animated one, both are known to drive engagement and enhance use experience. But the question remains, which one is best for whom? When do you invest in a full fledged video and when do you go for a 2D or 3D animation? Lucky for you, we create both content formats, so whichever you may choose, TIS has got you covered.
A video in its most basic form is the recording, presentation and broadcasting of moving images. But animation is moving images too! Right? Well the key here is the “human talent” involved. When we talk about a motion video or a simple live action video, we think of the “capturing of human actions on camera” to deliver the message to the intended audience.
Animation on the other hand is an umbrella term used to describe “manipulation of texts or images using a computer”. The images could be computer generated or drawn by hand or even clay figures that are captured frame by frame and put together to create a sense of motion. The advantage – it can bring any idea to life. The only restriction with animation is the restriction of imagination.
Each medium can be used to fulfil your brand goals, depending on the kind of audience you are targeting and the message you want to deliver. Whether it is a 3D prototype for a new product or a “how-to” video explaining a complex process, you can use animation for just about anything. However, if you plan on forming an emotional connection with your audience, or portray authenticity with a humanising touch to your brand values, you should go for videos. The choice you make completely depends on your brand goals, and TIS is here to fulfil whatever choice you make.
AAt TIS, our video production team uses a variety of contemporary technologies to deliver the best corporate videos, product launch videos, and product demo videos. Here’s a look at all the tools that we utilise to deliver those impactful videos-
As the leading video production company in India, we offer a number of services like corporate video production, product launch video production, animated sales video production, amazon product video production, explainer videos, and much more. You probably have some questions and fortunately, TIS has put together this list of frequently asked questions to help address your concerns and answer your questions so that you can feel confident when deciding to hire us to make your next video for you.
Video production services from TIS are an excellent way to develop your company’s brand identity and create compelling corporate videos or explainer videos to share with your customers. We believe in the power of videos for building a connection with the audience as a business and can help you achieve the same with the expertise of our in-house production team. Here are a few things to know about us -- We offer competitive pricing based on budget, timeline, location, number of hours, and crew size - We deliver a high-quality product: our work is made to be seen by all – on TV screens, tablets, laptops, smartphones, or anywhere else people watch content these days. - You can trust us to make your project unique and tailored for success.
As the top video production company in India, we offer a plethora of video production services. We produce corporate videos, explainer videos, animated videos, product launch videos, product demo videos, amazon product videos, 2D or 3D animated videos, presentation videos and much more.
Today’s audience prefers videos over written forms of content, which has made them an indispensable part of every marketing strategy. Since it has a greater impact compared to other forms of marketing tools like blogs, every brand is choosing to add video content on their website. Whether you are a small business & a large corporation, our expert video production team can help you use video marketing at each stage of the buyer journey, to effectively market your product or service. Our creative and innovative videos spread awareness, maximise conversions and increase a loyal customer base.
Yes, absolutely! TIS offers the most creative and captivating corporate videos. Our range of corporate videos include testimonial videos, animated videos, commercial videos, recruitment videos, corporate training videos, company profile videos and much more. To know more about the services that we offer, we request you to get in touch with our teams at info@tisindia.com
TIS offers corporate videos that can be used to enhance a brand’s identity and improve its marketing efforts and online presence. Our creative and effective corporate videos have helped multiple businesses in telling their brand story, increasing the consumer base by showcasing their products and forming meaningful connections with their target audience. A corporate video can also be deemed as an effective marketing tool as it is a form of content that is shareable across multiple channels like social media, television, youtube, or even trade shows, thereby helping spread the company’s message with a wider audience.
Yes, along with a number of video production services, we provide video promotion services too. Our marketing experts are here to help you promote your video through social media, email marketing, and other channels. We could also help you create a custom video marketing plan that fits your budget and goals.
TIS has been in the video production services business for over 10 years. We have a team of experienced professionals passionate about creating high-quality videos that bring out your brand’s story and captivate your audience. Whether you are a startup, a small scale business or a large scale enterprise, we have delivered digital solutions to all sizes of businesses. We understand the importance of communication and collaboration in video production services, which is why we offer a free consultation to discuss your project and see how we can best help you achieve your goals. For more information about our services, you can contact us at info@tisindia.com
Yes, we sign NDAs. We understand that your project is important to you, and we want to protect your ideas. We also have a lot of experience working with sensitive material, so you can rest assured that your project is in good hands.
Yes, we provide marketing material! We can help you create a commercial, corporate, or explainer video that will help promote your business. We can also produce product videos, event videos, and more.
We are a full service video production agency, hence we take up entire project from ideation to planning, scriptwriting, onsite video production and post-production. It also depends on your requirements, so if you don’t need us for everything, we can partner with you to service portions of a project like merely shooting and delivering footage or only editing a pre-existing video.
There is no sure shot way of giving the exact timeline of a video production project. The actual time for producing a video depends on your requirements and type of video being produced.For example, if a video requires us to live-shoot and edit, the minimum time it takes to complete is 3 weeks. Similarly, a standard brand video takes about 5 - 7 weeks in production from concept to delivery. Depending on the complexity of production in terms of the numbers of actors involved, location changes in the production, it could take more than 8 weeks to turn around a complete video. In a similar way for an explainer video, the turnaround time varies depending on how long the video is. For example, a 60 seconds video can take 2-4 weeks to complete. It takes even longer to produce training videos due to its duration. We at TIS work tirelessly on projects to fulfil our commitments with the lowest TAT.
There is never a simple answer to this as there is no formula to calculate the cost of production without understanding the entire scope of the project. A range of factors determine the cost of a production like - pre-production, scripting, production costs which are determined by locations, length of the shoot, artists’ charges, the equipment, the crew size, plus the post-production costs like final length of video, the number of languages in which video is made available, narration, audio mixing etc. For an animated video, the cost depends on the complexity of animation and length. If you’d like to discuss your project requirements and get a quote, feel free to reach out to our team at info@tisindia.com.
At TIS, we aim to stay ahead of the trends. Hence, our teams are always up-to-date with the latest technology and we make sure to integrate those into our video production services by crafting strategies which are at par with current trends. Our team dedicates time to research by constantly monitoring social media pages, tech advancements, and user preferences, allowing us to incorporate latest techniques, such as CGI, innovative animation styles, and particle simulation into our projects. This forward-thinking approach has helped us strengthen our position as the best video production agency in India, delivering content that is innovative and user-centric.
Getting in touch with us is quite easy and straightforward. If you have an idea in mind and want to turn it into a captivating video, just fill out our connect with us form detailing the information about your brand and project, and we’ll make sure that someone from our team reaches out to you. Or You can write to us at info@tisindia.com mentioning details about your project and brand, and we’ll write back to you.
If you are not happy with our script or voice-over, we are happy to make changes until you are. We want you to be 100% satisfied with the final product.
We believe in a collaborative approach through all the phases of video production. In order to produce a good quality video our teams make sure that you as a client are involved at every stage of the decision making process. Before we begin the project, you are required to fill up a detailed questionnaire, sharing the video requirements and details about your brand goals. In the later stages, we appreciate any and all the feedback that you share with us. We understand that you trust our creative abilities which is why you’ve partnered with us for your project, and a good partnership works both ways. While micromanaging only causes hindrance in the creative process, rest assured that your inputs will be seeked and incorporated wherever necessary.
We use the latest equipment to produce high-quality videos. This includes cameras, lenses, lighting, and audio equipment. We also have a wide range of editing software to choose from, so we can create the perfect video for your needs.
At TIS, we believe that every brand is unique and deserves unique solutions to their business needs. While we do offer bespoke services to every client, here’s are some standard practices that we follow during the video production process -1) Discovery - The first step is always the same - understanding the brand goals and the target audience. Our team analyses your goals and objectives, undertstands your target audience and their preferences, and the current trends of the market to come up with the perfect strategy for directing your video.2) Conceptualisation Next we start developing the concept of the video to be produced. This can be anything from a general idea to a full-blown treatment, but it is important to start with something. Here we also figure out what kind of video would best suit your objectives. Do you want it to be an animated explainer video or a customer testimonial video? After we have decided on the type of video, it is time to start thinking about the production process.3) Writing a script The next step in any video production process is scripting. This is where you determine what your video will be about, who will be in it, and what will happen.Pre-Production Checklist - Before we jump onto the major part of production, we check up on a few things. We develop a concept and create a storyboard for the same, then we assemble our team and cast our actors. Once that’s all done, we begin with the shooting! It’s important to use the proper equipment for the job (i.e., camera, microphone, etc.). For shots being taken in front of the camera, considering the right location is of utmost importance.4) Shooting Once our teams get the storyboard approved from the clients, they start filming the videos! We gather our equipment and crew and head to the location, set up cameras, lighting, and sound, then action! Once we have all the footage we need, it is time to head into post-production.5) EditingEditing is where we bring together all the raw footage into a meaningful, creative and innovative video. We take all the footage that we have shot and put it together into a cohesive story. This is where we will add or remove scenes, change the order of scenes, and add special effects or graphics. We make use of the most cutting edge technology here in order to add the best effects and to combine different video clips in one scene so that they appear to be taking place simultaneously. If the project requires sound editing, then this is when we would edit the audio track as well.6) Animation Sometimes some projects require more than just video clips. They need to be visually enhanced using animation and VFX to be as compelling as they should be. Our experts go above and beyond to create custom graphics and animations to make the videos comprehensive and appealing to the audience. 7) Delivery The last stage of the entire production process is the handing over of the completed project. Once we’ve implemented the feedback we deliver the final project in the requested format. Our team guides you through the process of deploying the video across various platforms for maximum reach.
We are the best video production agency in India, helping brands achieve their digital goals via creative and innovative videos. Our team of innovative video makers use the top notch techniques like animation, editing, motion graphics and videography to create engaging and effective videos. They also consider the behaviour of the target audience and the brand’s core message to craft strategies that best align with the brand goals. We ensure that our team of highly creative minds come up with high-quality corporate films that captivate the audience and effectively convey the brand’s message.
Ever wondered how you can transform your digital presence with the captivating videos? Here’s all the information you need to make the right decision while choosing the best video production agency.
Selecting a good video production service company can help you promote your business in an engaging and effective way. Whether you are showcasing the products or services you offer, sharing your company’s philosophy, or telling your brand’s backstory, videos are one of the most powerful tools at your disposal. If you are thinking about incorporating videos into your marketing plan, here are some reasons to use a video production service for your business.
1) Consumers love watching videos
People love watching videos. YouTube reports that mobile video consumption rises 100% every year. Not only are people watching more videos, but they are also spending more time watching them. The average American spends over 16 minutes per day watching online video content. On the flip side, they spend less than two minutes reading an email and just over one minute reading a blog post. If you want your message to be heard and seen by the masses, it is time to think about investing in video production services.
2) Increase engagement with customers
A video production service can help create engaging content capturing your audience’s attention. You can use video to promote your brand and build customer loyalty. Videos can be used to educate customers about your products or services. You can use video to reach new markets and expand your customer base. Videos are versatile marketing tools that can be used in various ways to achieve your business goals.
3) Enhance user experience
Video production services can help enhance your user experience in several ways. First, video is a great way to grab attention and keep people engaged. Second, video can help explain complex concepts simply and engagingly. Third, video can create a more personal connection with your audience. Fourth, video can help build trust and credibility with your audience. Finally, video can drive traffic to your website or social media pages.
4) Attract new audiences
If you are not using video to promote your business, you are missing out on a huge opportunity to reach new audiences. In this competitive market, it is more important to be creative and innovative with the marketing strategy. Videos are an excellent way to share your company’s story and connect with people meaningfully.
5) Make an impression in the media
Video production services can help your business make an impression in the media. A good video production company will have a team of experienced professionals to create high-quality videos that engagingly tell your story. Plus, they can help you reach a wider audience by distributing your video across multiple channels.
6) Videos are a great source of organic traffic
Organic traffic is the best kind of traffic because it’s free and consists of people interested in what you have to say. Videos are a great way to attract organic traffic because they’re easy to share and offer an engaging visual experience that draws people in. Plus, videos tend to rank well in search engines, so they can help you get found by potential customers.
7) Videos help you stand out
In today’s competitive business world, finding ways to make your company stand out is more important than ever. One way to do this is by using video production services to create high-quality videos that showcase your products, services, and brand. Videos can be used on your website, on social media, and in traditional advertising.
8) Provide an extra edge over competitors
Corporate videos, explainer videos, Product launch videos, product demo videos, animated sales videos, etc. can give your business a competitive edge in several ways. First, video is an engaging and visually stimulating medium that can capture attention and communicate messages more effectively than text or static images. Second, video is versatile and can be used for various purposes, such as product demonstrations, customer testimonials, company culture videos, event coverage, etc. Third, video production services can help you reach a wider audience by distributing your videos online and through social media.
9) Create more leads and sales opportunities
If you are not using video as part of your marketing strategy, you are missing out on a huge opportunity to reach more customers and close more sales. Videos can increase conversion rates by 80% in some cases. And videos are proven to work better than text messages or email at convincing people to buy from you. Videos also give prospects more context about what your company does and who it’s for, which helps them make smarter decisions about who they should buy from in the first place.
10) A video is the most persuasive form of content
There is no denying the power of video when it comes to persuasion. People are more likely to buy a product or use a service after watching a video about it. The product video maker helps you create persuasive, informative videos to boost your business. A video is easier to understand than text: Even if someone has never heard of your company before, they will still be able to understand what you do by watching your video. The text doesn’t have this advantage.
A corporate video essentially is an audiovisual piece focused on bringing out the ideology of a company, building perception about the company internally and externally. Corporate videos are generally focused on covering different aspects of the company and their philosophy.
First and foremost, a corporate video must include all the information that the brand wants to convey to its audience. This could include their brand philosophy, services, products, or work culture. Including a maximum amount of information could help improve the brand’s web positioning, help it stand out from the competition, and boost the social networks of your business.
There are dozens of different types of video production services, but they all generally fall into one of seven categories—here’s a quick look at the major categories –
1) Corporate video production
Corporate video production includes commercial videos, product videos, recruiting videos, animated videos, company profile videos, testimonial videos, and corporate training videos. If you want an outside perspective on what type of service is best for your business, we can help with that too! We are a leading corporate video production company.
2) Educational video production
If you are looking to create an educational video, you will want to work with the best video production company specialising in this content. Educational videos need to be clear, concise, and informative, and they should also be engaging and visually appealing. A good educational video will leave viewers with a better understanding of the subject matter at hand.
3) Explainer video production
An explainer video is a short video that tells the story of your brand or product and explains what it does and why people need it. Typically, explainer videos are between one and two minutes long and use a mix of live-action footage, animation, and voiceover narration. Get in touch with the best explainer video production company for the best explainer video deliverable.
4) Animated video production
Animated video production is a process that involves the creation of animated graphics and characters to tell a story or promote a product or service. The animation can be done using traditional hand-drawn techniques, computer-generated imagery (CGI), or a combination of both. In general, the style of an animated video production depends on whether it was created by hand or by machine. Hand-drawn styles are typically associated with low budgets, while high-end projects use CGI. Among the best video production agencies, we offer the best 2D animated videos and 3D animation videos.
5) Event video production
Event video production is a service that can capture all the special moments and highlights of your event, whether it is a corporate gathering, a wedding, or a musical performance. Event videographers are skilled in setting up cameras and audio equipment to get the best possible footage, and they can also edit the footage to create a polished final product.
6) Interview video production
Interview video production is a great way to get first-hand accounts and stories from your customers, employees, or industry experts. Interview videos can be highly engaging and informative when done well, giving your audience a behind-the-scenes look at your business.
7) Live video production
In live video production, a videographer captures footage of an event as it unfolds. This type of video is often used for news events or concerts. Because live video is unedited, it can be raw and unpredictable. But that’s also what makes it exciting! Live-streaming platforms like Facebook Live are becoming more popular because they offer viewers an unfiltered look at the world.
Choosing the right video production company is one of the most important decisions you will make when launching your new business or product. While saving money by going with an amateur videographer is tempting, doing so will often lead to disappointing results and lost opportunities. Here are some reasons why you should hire a professional video production agency in India, along with tips on how to find the right one for your needs.
– Access to quality software and equipment
One of the main reasons to choose a professional video production agency is its access to quality software and equipment. This can make all the difference in the quality of your final product. Additionally, professionals have the experience and know-how to operate this equipment properly to get the best results.
– Expertise
Whether you want to get a product launch video, a corporate video, product demo video, or a commercial for your business, hiring a professional video production company is always worth it. They have the expertise and experience to help you create a high-quality video that meets your specific goals and objectives.
– Exceptional Creativity
A professional team like that at TIS can take your vision and turn it into a reality, adding special touches you may not have thought of. They will also be able to help you if you’re feeling stuck and don’t know what direction to take your project. A professional video production agency offers a team of professionals who are passionate about what they do and aim to deliver their best possible results.
– Innovative ideas
A professional video production agency will help you get high-quality, creative videos that tell your brand’s story and connect with your audience. Any good video production agency would offer innovative strategies in order to maximise conversion and outreach of the video and brand’s message. This is very rarely seen with a novice videographer.
– Provide Insight
A video production company provides a useful insight into your videos. Their years of experience, skills, and equipment will give you the edge in this competitive market. They have access to people with specific talents who may not be available on your staff. They have already researched what it takes to make a successful video, so you don’t have to reinvent the wheel.
– Experience in real-world scenarios
When it comes to video production, experience matters. A professional video production company will have a team of experienced individuals familiar with all aspects of video production, from pre-production to post-production. This means they can handle any challenges that may arise during production.
– Attention to detail
From storyboarding and scripting to shooting and editing, professional video production companies pay attention to every detail. This means your video will be high quality and engaging, which is essential if you want it to achieve your desired results. You won’t have to worry about poor lighting or audio, bad framing or camera movement, or shoddy titles and credits because the professionals do everything for you. It’s like having an editor on staff at all times!
– Customer centric
Your professional video production agency should be focused on providing excellent customer service. They should be responsive to your questions and concerns and work with you to ensure your project is completed to your satisfaction. Good video production services will also be flexible and accommodating, willing to make changes as needed to ensure that you are happy with the final product.
– Flexible pricing structure
When you’re working with professional video production services, you can be confident that they will work with you to create a pricing structure that is flexible and tailored to your specific project needs. You won’t have to worry about being overcharged or adding hidden fees. Additionally, you know that the price quoted to you is the same price charged to everyone else in their portfolio of customers.
– Quality guaranteed:
There are many risks associated with hiring an inexperienced videographer who might not provide the quality of the product you were expecting. That’s why it’s important to ensure that your chosen animated sales video production company guarantees the quality of its work and offers customer testimonials as proof of this.
If you’re trying to decide whether video marketing is the right strategy for your business, consider the following statistics from Cisco Systems Inc.: As of 2018, 80% of all consumer internet traffic will be video, and by 2019, 79% of all business-to-business transactions will be completed using video calls. With stats like these, it’s no wonder that so many marketers are investing in video marketing strategies – but how do you make sure that yours meets success? Here are some tips to help you develop an effective video marketing strategy with the help of Video Marketing Services!
1) Plan ahead
To create an effective video marketing strategy, you need to plan. You can’t just wing it and hope for the best. You need to know what you want to achieve with your videos, your target audience, and what kind of content they are looking for. Once you have a clear vision for your video marketing strategy, creating content that resonates with your audience and helps you achieve your business goals will be much easier.
2) Create Audience Personas
When planning your video marketing strategy, it is important to consider your target audience. Creating audience personas can help you zero in on who you are trying to reach and what kinds of videos are most likely to resonate with them.
3) Set Goals
Figure out what you want to achieve with your video marketing campaign. Do you want to increase brand awareness, drive traffic to your website, or generate leads? Research your target audience and figure out what type of content they would respond to. Choose the right platform for your videos. If you are targeting a B2B audience, LinkedIn might be a better option than YouTube.
4) Find the Story You Want to Tell
No matter your business type, you need to find the story you want to tell. This is an important step in any video marketing strategy. Once you know the story you want to tell, the next step is to determine who your audience is. You need to know who you are trying to reach with your video so that you can create content that they will want to watch. After you have your story and your audience, you need to determine what type of video you want to create.
5) Use Social Media to Promote
There is no denying that social media is a powerful tool. You can use it to connect with customers, promote your brand, and drive traffic to your website. Social Media is one of the best ways to reach potential customers. For example, How-to videos are viral on YouTube because they offer valuable information in a compact format without feeling too self-promotional.
6) Leverage the Power of Influencers
In today’s social media-driven world, influencers can be a powerful tool to help promote your brand and reach new audiences. Leverage the power of the influencer by making connections that will mutually benefit you and them. Collaborate on projects together, including product development and video content creation. If you want to use influencers but don’t know where to start, try reaching out to them directly through their websites or social media channels. There are a variety of options for how you can collaborate with an influencer, so find the one that best suits your goals!
7) Survey and Know What Your Audience Want to Create Better Videos
You need to understand your target audience and what they want to see before you can create effective videos. One way to do this is to survey your potential customers or viewers and ask them what types of videos they would like to see. Once you know what your audience wants, you can create better videos that are more likely to engage and convert them into customers or fans.
8) Add Video to Your Email and Landing Page
Adding video to your email and landing pages can be a great way to grab attention and stand out from the competition. Remember that you should only add a video to emails when necessary, like when you want to make an announcement or show people how to use your product. Ensure you don’t overdo it and bombard your audience with video after every single email. Your audience will soon tire of them if they always play automatically on their computer screens.
9) Use Live Videos
Live videos can show your products or services in real-time. This is a great way to give potential customers a behind-the-scenes look at your business. Also, use Live Videos to announce new products or services. This is a great way to generate interest and excitement about your business. You can also use live videos to host Q&As with customers or employees. This is a great way to build trust and transparency with your audience.
As video marketing continues to grow in popularity, it becomes increasingly important to keep up with the trends to stay relevant. Here are some of the top video marketing trends you need to know this year!
1) Raw Video & BTS Content
Raw video is one of the most popular types of content on the internet, and for a good reason. People love seeing real, unedited footage, giving them a behind-the-scenes look at what goes into making a video. BTS (behind-the-scenes) content is also viral, as it gives viewers a peek into the process of creating a video.
2) Video SEO Enters the Mainstream
It’s no secret that SEO is important for all businesses, but did you know that video SEO is becoming increasingly important? More and more people are searching for videos on the internet, so your videos must be optimized for search engines.
3) OTT Video Advertising
With people spending more time than ever streaming content on their devices, it’s no surprise that OTT video advertising is on the rise. And with good reason—OTT offers marketers a unique opportunity to reach consumers where they are most engaged. Here are some of the top OTT video advertising trends you need to know about:
– 50% of all TV viewing takes place in non-traditional locations
– Advertisers who advertise in both linear and nonlinear formats generate 2x the brand awareness as those who only advertise in one or the other
– Almost 80% of all internet traffic will be video by 2024
4) Live videos can be used for events and conferences
Live video is a great way to connect with your audience. It can be used to cover events and conferences and provide viewers with a behind-the-scenes look at your business. Live video is a great way to build anticipation for upcoming products or events. Get everyone excited by hosting a countdown show where you count down the days until an event or product launch.
5) Live videos engage and connect viewers in real time
If you are not using live video in your marketing strategy yet, now is the time to start. Live videos engage and connect viewers in real-time, which gives them a front-row seat to your latest product launch, service announcement, or company event. Plus, live video is an excellent way to build relationships with your audience and create a more personal connection.
6) Influencers Feature in Branded Content
More and more, influencers are featured in branded content to connect with audiences. This trend will only continue as influencers have a lot of sway with consumers. 92% say they trust an influencer more than an advertisement or traditional celebrity endorsement. If you’re thinking about using influencers in your video marketing, choose ones that align with your brand and that your audience will care about.
7) More Short-Form Videos
These days, people are more likely to watch a short-form video than a long-form one. That’s because we’re all constantly inundated with content, and our attention spans are shorter than ever. So, if you want your videos to be successful, make them short and sweet.
8) User-Generated Video Content
User-generated video content is a great way to connect with your audience and get them involved in your marketing campaign. By featuring user-generated videos on your website or social media channels, you can show your audience that you value their input and that you’re interested in what they have to say. Additionally, user-generated videos can help promote your brand or product by giving potential customers a glimpse into how others use it.
9) More Online Training and Educational Videos
It is no secret that video marketing is on the rise. And with good reason! Videos are an engaging and visually appealing way to reach your audience. Plus, they’re easy to share and can be viewed on various devices.
10) Video Advertising Growth
There is no doubt about it: video advertising is on the rise. A recent study found that 74% of all internet traffic will be video by 2021. That’s up from 69% in 2020. And with social media platforms like Facebook and Snapchat incorporating video into their news feeds, it will only become more popular.
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